The Daughter Of His Excellency Sara Khalifa Al Nabooda says that family is important to her. Sara Khalifa Al Nabooda comes from a family of high standards and a business mindset. Her father, Khalifa Juma Al Nabooda, is a UAE businessman and owner of The Khalifa Juma Al Nabooda Group, which began in1963 with Dubai Printing Press. Today, it’s one of the leading printing companies in the world. But the Khalifa Juma Al Nabooda Group are also the proud owners of Al Nabooda General Trading Co. LLC, Al Nabooda General Enterprises Holding Company LLC, Eastern Gulf Company LLC, Real Estate Services, Jos Hansen & Soehne (Gulf) LLC and of course, Al Nabooda Automobiles LLC, which is the sole authorized distributor in Dubai and Northern Emirates for Audi, Porsche, and Volkswagen and opened the largest Audi showroom in the world.
But, Sara Khalifa Al Nabooda is also a woman with a fiercely independent spirit. Sara Khalifa Al Nabooda interests lie outside of cars. Part of that strength is the ability to branch out while staying loyal to her business-oriented family. She has become an investor and shareholder in multiple companies and is even working on a new perfume brand, which is still under wraps. Most recently, Sara Khalifa Al Nabooda decided to join Velocity Black as a shareholder.
What is Velocity Black? Velocity Black is a membership-only app service that connects members to unforgettable, and even unimaginable, experiences. The options are essentially unlimited. This is where Sara Khalifa Al Nabooda has decided to invest in. Why? Think of it as the ultimate personal assistant. It can be used to connect a member to the best restaurants in Paris, a helicopter ride, the possibility to swim with orcas, and even more.
But Sara Khalifa Al Nabooda has a charitable side, as well. Helping charities she says “feed her my soul.”This may very well be a family trait as well. Just recently, Al Nabooda donated a grand total of $272,250 (AED1m) to The World’s Tallest Donation Box. The “box” is really 1.2 million lights on the façade Burj Khalifa, and each light represents a meal. The campaign’s goal is to provide 1.2 million meals to people who have been directly or indirectly affected by COVID-19 and who desperately need help. Al Nabooda’s donation lit up 100,000 lights, meaning his donation helped bring 100,000 meals to people.
The Daughter Of His Excellency Sara Khalifa Al Nabooda, says her father is her inspiration. Part of that no doubt comes from the fact that he started with a printing company, and now The Khalifa Juma Al Nabooda Group is a well-diversified group with stakes in over twenty-five different companies in industries which include Automobiles, Real Estate, Hospitality & Food Services Management, Construction, Civil & Marine Engineering, Hotels, Education, Printing, Equipment Trading, and Facilities.