Bump in E-Commerce Sales During COVID-19

The global pandemic has certainly changed every aspect of our lives from the way we work to the way we greet people. COVID-19 is also changing the business landscape from dining out to shopping. In the midst of the pandemic when millions of people around the world were ordered to quarantine, people had no other choice than to do their shopping on the Internet, without leaving their homes. This has lead to an increase in E-commerce sales. Now is a better time than ever to have an online store.

Statistics show that E-commerce sales rose between 40-50% during the COVID-19 global pandemic. Some categories of E-commerce saw even greater gains:

  • Leisure/Outdoor: 139% increase compared to the pre-pandemic average
  • Auto Parts/Tires: 79% increase 
  • Home Goods/Decor: 46% increase

Furthermore, according to PFS Web Inc., 40% of consumers say they shopped a new website during the pandemic and 45% say they will continue to shop that site. The best-case scenario for online businesses is customers are forced to shop there during quarantine because they can’t leave their house, but they have a positive experience and become loyal customers. Here are some things to make sure your website has in order to provide the best possible customer experience so that you can attract and retain new customers during the pandemic and beyond.

Related Products

This is an awesome extension for online retailers. Magento 2 Automatic Related Products is one example of an extension that improves the online shopping experience. These extensions provide a more personalized online shopping experience by recommending related products to your customers. This also is a way to increase sales by cross-selling and up-selling. It also helps keep customers engaged and happy as they receive custom recommendations.

Easy Payment Process

In order to actually make the sale, your customers have to have a convenient way to pay. The last thing we want is for a customer with a loaded online cart to not actually make the purchase because the website doesn’t offer their preferred payment method. To help streamline the payment process, follow these guidelines:

  • Have several payment options available, especially the most commonly used methods ie. Visa, MasterCard, Discover.
  • Don’t force customers to sign up for an account in order to make a purchase. This is an easy way to lose sales.
  • Don’t redirect people to a separate payment website, this seems unsecure and takes extra time.
  • That being said, reassure your customers that their payments will be kept secure with safety certificates. 

Easy-to-Navigate Store

You want your customers to be able to find what they’re looking for. The easier it is to find, the more money they are likely to spend and the more satisfied they will feel. Extensions that can help with this include adding things like a filter and search system so that people can narrow down their search. Filtering by brand and price is a customer favorite as well as searches that autocorrect typos.

Thanks to the popularity of online shopping, a lot of e-retailers were able to stay afloat and even see business increase during the global pandemic of COVID-19, a time that brought a lot of hardship and uncertainty to businesses that only had a physical location. Extensions are great tools that will help make the online customer experience that much more enjoyable. 

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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