Smart and innovative businesses leave no stone unturned when it comes to digital marketing. It is an essential aspect, a necessary evil you cannot afford to ignore. Thriving in the local market and competing with the business giants is not an easy feat. It demands continuous efforts and hard work.
The need for a better online presence is backed up by the SEO. If you have not paid attention to the digital marketing of your presence, grab the opportunity before you lag behind all the competitors.
Small businesses struggle with marketing budgets. Hiring a team of SEO professionals may not be affordable for a lot of businesses. Luckily, there are other ways to improve your online presence and connect with local customers.
One effective yet very simple way is to list your business in local business directories. It is an important part of local SEO as it is a reliable source to build and credibility of a business.
Are all the business listing sites equally important? The answer is a clear “No”. There are hundreds of directories. You should always ask the two important questions before listing your business on the directory.
Is It Relevant?
Reaching your target audience is much more important than touching the masses. Look for the directories that are relevant to the business niche. Search for the listing sites with a good traffic of your target audience. You can always check business listings of other similar businesses to have the idea.
Is It Credible?
Even with the best features and free services, a business listing directory is not worth your time if it is not credible. Check the verifying methods of directories. Read some posts about “How to find the best service providers?” to have an idea about reliable recommendations. Listing your business in the top few sites is much more important than listings in hundreds of sites with low credibility.
Let us look at the ultimate list of 15 Online Local Business Directories.
1. Google My Business
Majority of the shopper’s trust Google when they are searching for reliable businesses. “Google it” has become a norm as it is the world’s largest search engine. It is a useful search engine to get directions to the local businesses.
It is indeed the main street of the web so listing your business is a basic requirement. About 50% of mobile consumers visit the businesses they search on Google. Make sure your business is one of them.
Facebook is the biggest social network ever. It reigns supreme when it comes to communicating and connecting with friends worldwide but there is more to it.
More than 65 million business pages are listed on the website. It is continuously growing, every second. Don’t miss the chance of listing your business for free. Creating a business page is a five-step process that is very easy to understand.
No list of business directories is complete without mentioning the reviews giant, Yelp. It is one of the three most popular review websites on the web. Millions of customers visit the website daily to find the best service providers around them. Tourists mostly use it to find the best food places in new areas. If you own a restaurant, make sure your business is accurately listed.
Business owners might never consider Twitter as a listing site as it is more about expressing yourself online. It may not directly “sell” your customers to reach you but it is still among the top 15 business directories. The reason is that Twitter surfaces at the top and is one of the fastest ways for your customers to connect with your business.
Instagram is a photography-based social media handle that can be effectively used to market your business. More than 82% of the customer’s research about online reputation before visiting a store. If your target audience is among the younger generations, visual attractions are very effective.
6. Trip Advisor
Trip Advisor is among the top five review sites in general. If you own a small business in the hospitality niche, it is the single most important website. There are about 415 million monthly users and about 535 million reviews have been published on the website. Claim your business listing on Trip Advisor unless you want to miss out on a windfall of digital awareness.
7. City local 101
Citylocal 101 is one of the best business listing sites in the US. It is highly reputed as it verified every business before they publish the listings. Several small businesses have witnessed a visible increase in their traffic and conversions after listing their businesses on city local 101. Claiming your listing is super easy as you only have to add the basic credentials.
Claiming your business listing is one of the smartest decisions you will make. It is a highly respected name in the digital realm as there are about 55 million monthly local small business customers follow it. They leave helpful tips for future customers and share their check-in details to improve your brand awareness.
Yahoo is still used by 1 billion small business customers. List your business to reach out to the masses.
It is an amazing platform to show your business to employers and users. It connects you with the professionals.
11. Bing Places
Don’t miss out on the customers using Microsoft’s default browser. Listing your business on Bing places is very easy.
12. Angie’s List
It was created to review local contractors. As of today, it is a reliable source of local listings for customers.
13. Yellow Pages
Add your business on YP.com for free. It still has about 60 million visitors.
Zomato is the perfect site for searching for reliable restaurant names. Make sure you are not missing out on anything important.
15. Better Business Burea (BBB)
It is a highly recommended website for local law firms. It is the best website to report scams and frauds.
16. City Local Pro
City local Pro is one of the most reliable business listing directories of the US. Adding your business on the website is pretty easy. All you need to do is to sign up. Add the basic credentials of your business. You can also add snapshots and video links about your business. It connects local service providers with the nearest customers.
Making an account and all the quality services are absolutely free for the first month. Once you are satisfied with the results, you have to pay a little amount after that. A team of professionals is consistently working to get your business recognized in the digital realm.
Author: The dire need for digital marketing in today’s world has made me share some amazing trends everyone must need to know. I, Sarah Michelle, have been in the business for years and have been writing professionally as well. My articles are promising enough to serve you with everything that delivers what digital marketing is and what SEO steps can make you win the game. Stay tuned and grab the best.