Memes: The digital phenomenon that is taking over the Internet

It is shocking to begin and end the day with bad news, from social unrest and environmental destruction to wars and human rights abuses. Despite the harsh realities of the world we live in, there is still time to laugh. On the web, memes are a constant source of humor.

A meme represents a symbol or an idea. It is an image that has the power to evoke meaning naturally and quickly through their use in various platforms on the Internet, such as blogs, news websites, emails, and especially on social networks.

Memes can spread very much like viruses since, like them, they are transmitted very quickly with people themselves being responsible for transmission. Users ultimately are responsible for disseminating a meme and the idea they represent. This similarity with viruses is also why we refer to some of the most popular memes as ‘viral’.

Where are the best memes?

For a blog or social media post, an article, an image or a phrase to go viral it needs to, in one way or another, have a strong impact on the audience. A source of numerous memes is Memedroid, a specialized websitefor content that delivers positive results for users. You can create, upload, share and vote for memes, as well as produce lists for the best memes of the day, week and month.

The success of Memedroid, a leading source of memes for users in the United States, is largely due to the humorous nature of the site’s content, which is one of the best ways to generate an impact and encourages sharing. Memedroidunderstands the positive effectthat memes produce on its users. This is why it has mobile applications foriOS and Android devices in addition to a website to facilitate access to its content.

Everything there is to know and, above all, the most complete selection of memes, is located on Memedroid’s site and apps. If a user wants to say something using any of iconic and funny images, it will be here where you will find what you need.

What does it take for a meme to go viral?

Everyday we are saturated with information. Often, content on the web does not last more than a few hours in our collective imagination as Internet users. However, some content manages to overcome this short lifespan in the digital world and ends up becoming viral.

By going viral, the content travels farther and is consumed by a huge number of web users. In these cases, an image or information can stay relevant for weeks and months, and even become a classic where the content is reused for many situations on various digital platforms or media.

The key factors for content to spread far on the web and be shared by thousands of users must be carefully considered if you want to create viral content. These factors not only impact that ability for a meme or other content to go viral, but also influence the choices made by individual users when it comes to consuming or sharing the content.

The narrative

Studies carried out by leading publications, such as the New York Times, have noted that interesting, surprising or practical content alone do not make content viral, although these factors do help create the desire for users to share content. What appears to be a decisive factor is the way a narrator communicates information.

The message or content, where the information appears, the time spent in prominent places, the recognition or fame of the author, and the length or the type of language used are important considerations. However, emotion remains the most important factor. And if this information is written in a humorous way, the message has a better change of spreading and remaining viral for a longer time.

Positive emotions

Content that stimulate positive emotions while using humor are generally shared more than those that generate or reinforce negative feelings. A decisive factor to increase the possibility of content going viral is the so-called contagion index as well as the quality of writing and image, something that is reinforced by the smile on a viewer’s face when viewing an effective meme.

Other factors that make content go viral

Along with the factors already described, content also needs a strong team behind it where members complement each other and manages to spark a viral meme. Elements like the narrative and positive emotions are, on the one had, the initial focus of creating successful content for websites, social networks and other media. On the other hand, knowing the right moment for information to be released is also crucial.

Another important factor is the scope of the medium used to launch the meme, although the most successful thing is to share the content from the start on several platforms that are the most powerful. The scope of the medium used represents the number of people content can reach. At the same time, you also need to consider the audience of the meme so it generates interest.

You need to choose a platform for your content based on the information it is promoting. For example, if the content is about sports you should be launching your meme on specialized media within that sector. Similarly, websites belonging to thought leaders should be used in the subject matter of the content itself.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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