5 Tips To Make Customer Surveys Effective

What are the benefits of customer surveys? Sales, market research and business operations can all benefit from the information gained. With a plethora of Australian online surveys available, you want to make yours stand out and serve the purpose intended. Surveys should be effective, providing information to guide and monitor your company and your product. If surveys are not answered or dropped midway, you lose a valuable chance to gain feedback that is important.

The right survey software is important as well as the right questions. Enterprise survey software allows you to customise your survey in formats that are easily accessible. Questionnaires, quizzes, polls, and electronic forms can all be included with software for surveys. Making it easy for customer response will increase the likelihood that the survey will be answered and completed.

Here are 5 tips to make your Australian online surveys more effective, so that your company will gain benefits from the answers, while increasing the good will of your customers.

1. Tell People Why the Survey Is Being Conducted

By introducing your survey you will be letting people know why they should take the time to answer your questions. Telling them upfront gives them reason to continue on, as you build trust and create goodwill.

You might also want to tell how long the survey will take, as their time can be a very important factor. By adding a short introduction, you will also be defining your own goals in the survey and including a reminder to your business of the reason for the survey in the first place. One specific purpose should be the goal of each survey.

2. Keep Your Survey Questions Short and Simple

Writing out the questions you want answered will help you define the best questions to ask. Short, simple, and clear are the primary goals here. Assume that your audience is very busy and will only be glancing at your questions while they try to accomplish other tasks. Being able to skim through your survey with immediate answers is of benefit to your business.

Your survey should be brief and to the point. It should be short; under 10 minutes is the goal. Within this time frame, have relevant questions. When overwhelmed with a survey, respondents may leave it in the middle, making it less effective. Lengthy questions should be avoided, as they will make it more difficult when analyzing results; close-ended questions will bring the best insights.

3. Present the Chance For Honest Feedback, Whether Positive or Not

Your best questions don’t guide your reader towards an answer. Feedback can be negative, although this is not a desired goal. Use wording that allows the reader to form their own answers as they express their opinions. Free of emotion, great questions don’t lead to specific answers. It will benefit your organisation if answers are honest; this can lead to the improvement and growth of your business.

4. Identify the Most Important Information

Arrange your survey around the most important questions that you need answered. Be open to using checkboxes, multiple-choice or “yes” and “no” to find preferences. The fact is that you should not over-complicate the questions to get answers. If more detail is needed, let your survey software add a text box for readers to enter their feedback.

Avoid any questions that are not related to the purpose of the survey; include only those necessary to get the information that your business needs. Questions should always be relevant and specific.

5. Ask the Right Questions to Gain Greater Benefit From the Survey

Try to keep questions to the point, avoiding “and,” while making the sentences less confusing to the reader. Simplicity makes the questions more effective; here are some examples of questions that might be asked:

  • What do you like most about our product/service?
  • How satisfied are you with our service?
  • What would you like to see improved?
  • What is a problem that our service or (product) helps to solve for you?

Flow is important throughout your survey. Questions should connect to each other and make the user experience easier. You can begin with more general questions and then follow with more specific ones. Sensitive questions and personal information should be saved until the last, increasing the likelihood of the survey being completed.

Formatting should be consistent, with use of the same numbers, elements or phrases throughout. Remember to test your survey, running it multiple times.

Enterprise survey software allows you to use templates and tools that will make your survey professional in its customisation. Custom surveys can be designed, deployed and analyses to make data collection effective. Gaining valuable insight can help with the following:

  • Digital transformation
  • Effective customer service
  • Development of policies
  • Planning of events
  • Performance compliance and audits

These five tips can make your Australian online surveys more effective as you gather information that transforms your business and listens to the customer. Customer satisfaction plays a large part in the success of your business, and survey software can be valuable in learning more about your customer. Designing effective surveys gives you insight into the desires of your customer as well as their satisfaction with your offerings. Advertising will benefit from the information gained from survey response as well. Use these 5 tips for more effective surveys.

RJ Frometa
Author: RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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