No doubt, we are living in a world of distractions, plain and simple. Every year it seems like we find new ways to distract ourselves. Either it’s with our mobile phones, TVs, or the people we are around. It is especially true when the activity is involved, such as planning a party or making an informed purchase.
So, what is the solution to do with mass text messaging? Well, it is essential to keep in mind that as more people are distracted by their phones, the more they interact with them. However, when you look at the success of SMS marketing, you will feel amazed that customers receive and read messages in less than five seconds. It’s all due to Mass text messaging.
Along with this, the consumers are now looking for businesses that can help them manage their distractions, and mass text messaging is considered a perfect fit for this buyer attitude.
Mass text messaging works
When people know about the wonders of mass text messaging, they often tell that it sounds too good to be true. However, when it is compared with user engagement metrics of SMS, it seems more natural.
It is essential to keep in mind that in online marketing, Email has only had open rates of 15-25%, whereas mass text messaging boasts open rates of over 95%. If you have a smaller SMS contact list, it allows your customer’s five percent more to read a text than an email, and it seems more robust.
Moreover, the next part of what sets SMS apart from marketing channels is its speed, and SMS is lightning fast. Most of the readers can read messages in less than 5 seconds. On the other hand, it usually takes the average person 90 minutes to reply to an email.
However, if you are mulling this over, you will be thinking about why anyone uses anything other mass text marketing campaigns if they work so efficiently. Keep in mind that the side of this lightning speed is that not every message is that urgent, and marketers need to be aware of when they are sending messages or what kind of urgency they expect.
SMS and texting are everywhere
According to estimates, more than 91% of U.S citizens have their mobile device within arm’s reach 24/7. Just imagine what you will do if you can reach 91% of your users at any time regardless of internet connection. However, another advantage of mass text messaging is that it requires no internet connection. It allows the customers to connect anywhere and everywhere and still receive your messages.
Another primary concern that is associated with mass text marketing is that users have the option to download essential items that you are trying to send them. The crucial part here is that SMS is download-free, which means your customers will never have to wait for an image or offer to download before being able to see it.
Easy To Target Audience
However, one of the significant benefits of working with mass text messaging is a culmination of what we have just been over. The audience wants to receive your messages wherever they are, and you are also able to have your target audience a click away.
More Success in Getting the Message Read
You have an essential message to pass across or any other information you seem crucial to your customer base, mass text messaging will help you. It is necessary to know that Emails still work and should be considered; however, ignoring text messages means that you aren’t maximizing your business’ full potential.
Customer Relationship Management
It is fascinating to know that texting is convenient, non-intrusive as well as easy to deal with and familiar with. It allows us to text family and friends every day. However, there could hardly be a better channel by which you can build a relationship with your customers.
It allows you to establish a two-way conversation between you and your customers through texts that sends a message that your business is one that cares.
However, scheduled text messages are considered one of the most common and easiest ways to take advantage of SMS automation. The mass texting software makes planning a breeze, and you have the option to send it now, later or regularly.