WordPress is perhaps the most commonly used content management system on the web. The easy user interface and wide range of available plugins make WordPress the right choice for a variety of websites, including training websites.
While hosting your course on a LMS vendor website is a perfectly fine solution, it may not be a dependable one.
Whether you are a small business offering training to its employees or a solo online course provider, having a completely customisable platform to host your course curriculum can be extremely advantageous. For starters, doing so would allow you to create a “branded” training experience for your learners.
Don’t worry, you can still enjoy all the handy tracking and administration features offered by an LMS. All you have to do is find a WordPress compatible LMS. The best LMS for WordPress can be set up with ease and can help you create an immersive training experience on your own website.
With that said, custom branding is not the only benefit of using WordPress for creating an elearning website.
Here are a few others:
Ability To Add More Features
When you host your learning material on someone else’s platform, you are limited by the features they offer. However, with WordPress, you aren’t limited to the features offered by your LMS, but can add any number of features in the form of WordPress plugins.
Want to add a forum to your website? Simply log on to WordPress.org and find the most apt plugin. With the themes, plugins, and extensions offered by WordPress, you can add virtually any feature to your elearning website.
However, keep in mind that adding too many plugins will slow your website down, which may result in a subpar experience for your learners.
WordPress websites are extremely SEO friendly and with the right mix of keywords and plugins like Yoast, are much easier to rank on a search engine than a course hosted on a LMS vendor’s website.
Moreover, if you plan a paid marketing campaign for your course, you don’t have to send your leads on a shifty landing page. Instead, you can send them to a legit website that is filled with information about your course, reviews, and any other elements that you may require to motivate them to enroll in your course.
With a WordPress website, you can also support your course sales with a blog and other content marketing efforts.
Not to forget, having a dedicated website also gives your course (and you) more credibility.
Familiar Admin Panel
Finally, the WordPress website builder admin panel has been around for a long time and many of us are already familiar with it.
This means, when one of your team members needs to make changes to the curriculum, or the website, they will not be greeted with an unknown LMS website with its own user interface.
No matter how intuitively designed a LMS is, your team members may need a bit of training to efficiently use it before they can get anything done.
On the other hand, it is much easier to find teammates that have experience with working on the WordPress admin panel.
These are just some of the many benefits of building an elearning website using WordPress.
Which platform have you been using for your elearning website? Are you enjoying it? Do you have complaints?
Share your experience with us in the comment section below!