Knowing the significance of the press release distribution is not enough. To get the maximum benefit of the press distribution, you need to know how to distribute your press release properly. As the importance of Public relations in the current time is not something we are unaware of. If you’ve crafted a succinct yet compelling story, all that’s left to do now is to share it with the world. Most journalists write up to seven stories per day, so how to make sure that your press release is one of those stories? And how can you make your distribution email stand out in a crowded inbox? And how can you ensure the success of your press release distribution? Don’t worry. We’re here to help you with this matter. We have prepared a five steps guide. Follow it to learn more about the successful distribution of your press release.
- Find the right journalists for your press release.
The first step is to find the right journalist who might be interested in your press release. When you want to share some news, got started to get this tempting to tell as many people as possible. You want to ensure everyone to hear about it, right?
But that’s not always the right thing to do because not everyone can be interested in your story. It the reality of the time that not everyone would take out the time to read your story, so what should you do? You need to craft a press release to those journalists that might be interested in it. It will help if you are super-specific with the choice of people to whom you send your pitches. You can do that by searching the journalists who’ve already written about your topic or business.
For example, let’s say your company’s business is about modern technology electronic appliances. You would need to conduct some research around on the internet and gather some relevant data to release a killer press release. But mailing that press release to every journalist is probably going to be a waste of time as it would not give you results. Instead, you should reach out to the journalists who’ve covered similar topics before.
- Get the journalists’ contact details:-
The second step is to get the journalist valid contact details for the targets of your press release, which is the easiest step. You can do it by merely clicking on an author’s bio on their publication’s site and noting down their email addresses. Another simple way of gathering the detail is by simple google search. You can search the (journalist name + email address) in the search bar. Still couldn’t pick the details? Don’t worry. Another time-saving and straightforward way is to record detail from LinkedIn. All you need to do is go to the LinkedIn and search Journalist and filter the results by selecting your target publication as a company, then plug their name to find their email address.
- Craft a killer press release pitch:-
Email is the most effective and ethical way to send your press release fast. The third step is to create an exciting pitch that catches the journalist’s eyes as many good journalists receive up to 200 pitches a day, so you need to make sure that your mail catches their eyes. It will help if you keep it brief by skipping the long-winded introduction to yourself and your business. They probably don’t care about it as long as you have something interesting; instead, a sweet succinct message that sells your story in a few words would be better. It would be best if you get straight into the purpose of your email and the story that why they should cover it in their publication.
- Choose the right time:-
If you’re done with the all three steps that doesn’t mean you’re ready for press release distribution as the timings play a vital role in it. You need to think about the perfect time and day to send it because certain days and times have better success rates than others. We suggest the morning time as getting your pitch out in the morning increases the chances of success; however, we recommend to wait an hour or so and send your press release in mid-morning to make it stand out in their inbox.
- Follow-up on your release:-
Last but not least, Should you follow up on your press release? Well, it depends on whom you’re asking. Everyone has a different opinion about it, but we suggest to follow up on your press release. If you have press release which you’re particularly proud of, it shouldn’t hurt you to follow up. But don’t just start spamming the journalist’s inbox with the same press release and same pitch again and again. It can get annoying and ruin your chances of getting your story picked up. So keeping that in mind and do it moderately by slightly tweaking the angle of your pitch.