Digital Marketing Strategies on Holidays is the key to SUCCESS

In a recent interview with the head of Marketing at Branded Book we discovered a lot of interesting thoughts on proper strategies during the Holidays. A digital marketing strategy is a plan that allows your brand achieve specific digital goals through carefully selected online marketing channels such as paid, earned and owned media. These plans are crucial during holidays especially like Memorial Day and others like it. There are holidays where you can anticipate the customers wants, needs and expectations and there are holidays that are better to sit back and not burn your marketing budget. This is where Branded Book excels with their ad spend management and expertise compared to the competition says one of the founders Alex Mamutin.

Depending on the scale of your business, your marketing strategy may include several moving parts, each with different goals. With that said, working on your strategy can become daunting at time. So, if you’re ever feeling overwhelmed about your marketing strategy, refer to these three steps to keep you focused on achieving your objectives.

  1. Build your buyers/customers demographics

  2. Identify your goals and the digital marketing spending.

  3. Evaluate your existing digital channels and assets.

Above strategies are the beginning phases of a customer value journey that our company likes to simplify with the term CPA (cost per acquisition). The key component of these strategies and marketing period is to simply move prospect and customers seamlessly and subtly through each phase of the journey. Simpler said than done of course. Luckily in the second quarter of 2020 is read to take on brands and share resources and tools that have worked from their own products and brands over the last 2 decades.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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