In a recent interview with the head of Marketing at Branded Book we discovered a lot of interesting thoughts on proper strategies during the Holidays. A digital marketing strategy is a plan that allows your brand achieve specific digital goals through carefully selected online marketing channels such as paid, earned and owned media. These plans are crucial during holidays especially like Memorial Day and others like it. There are holidays where you can anticipate the customers wants, needs and expectations and there are holidays that are better to sit back and not burn your marketing budget. This is where Branded Book excels with their ad spend management and expertise compared to the competition says one of the founders Alex Mamutin.
Depending on the scale of your business, your marketing strategy may include several moving parts, each with different goals. With that said, working on your strategy can become daunting at time. So, if you’re ever feeling overwhelmed about your marketing strategy, refer to these three steps to keep you focused on achieving your objectives.
Build your buyers/customers demographics
Identify your goals and the digital marketing spending.
Evaluate your existing digital channels and assets.