While others struggle to maintain a foothold in the ever-changing rap landscape, R.A. The Rugged Man has only become more relevant with time, solidifying his status as an influential master of the art form. The underground hip-hop icon’s new album All My Heroes Are Dead has drawn widespread praise as his best work to date, and now he’s back with another music video off the project. Featuring scratches by the legendary DJ Jazzy Jeff, “Gotta Be Dope” finds R.A. trading awe-inspiring verses with young rap phenom A-F-R-O over triumphant production. The Rugged Man and his protege deliver rapid-fire flows and stunning lyrical pyrotechnics on the track, transforming into literal robotic superheroes for the video (directed by The Jokerr). Now available worldwide, All My Heroes Are Dead features appearances from Ghostface Killah, Chuck D of Public Enemy, Ice-T, Slug of Atmosphere, Vinnie Paz, M.O.P., Kool G Rap, Onyx, Brand Nubian, Chris Rivers, Inspectah Deck, Masta Killa, and more.