Social media is an integral part of people’s lives and daily routines. Some are addicted to it so much so that the first thing they do after waking up is to check their social media feeds. Given the importance of social media in consumers lives, marketers and businesses flock to social platforms in hopes of connecting with target consumers. Nevertheless, competition is high making it extremely difficult to standout in the marketplace.
When it comes to standing out Ali King is a very talented musician, song writer and singer who understands the importance of building a brand and finding a niche. Ali has created music for TV, film and Ad agencies. Chipotle, Reebok, 7-Up and HBO are just some of the brands Ali has delivered powerful vocal performances for. But how could she leverage success from TV and film into a winning music career was the question that nobody seemed to be able to answer. Fed up with generic marketing strategies from industry experts and music consultants, Ali took up a hobby that would take her mind off of frustrating industry politics. Since a child she was obsessed with music, art & fashion so Ali decided to create a social media account that fuses both genres. What started out as a hobby turned into a passion project that rapidly found an audience and became a successful brand on instagram known as @MusicFashioniista
With over 730K followers on her IG account, Ali caught the attention of marketing executives at a new streaming service called Vista TV. Vista TV shuns traditional marketing in favor of working with social media influencers such as the Music Fashionista. Influencer marketing has radically changed the game and according to Nielsen, 92% of consumers trust influencer marketing more then they trust anything else.
In addition to some really exciting (unreleased) visual content she has created with Vista, The Music Fashionista is finally working on a full length debut album. Powerful music executives and major hit producers connected to Vista TV have signed on to help take Ali King’s music career to the next plateau.
“I never thought creating a social media account for something I did as a kid and considered a hobby would help turn my dreams into reality. To say I’m extremely happy and thankful that I met the guys from Vista TV would be an understatement! This is a unique streaming platform that is truly created for the culture by the culture and I’m ecstatic to be part of it” says Ali King. Expect Ali King’s debut album titled “Music Fashionista” to impact the world and change the game as she works toward executing her 2020 vision.