South Central L.A. rapper Bino Rideaux is on his way to becoming West Coast hip-hop’s next essential voice, as he releases OUTSIDE, his newest mixtape available today via Def Jam Recordings. Bino’s debut Def Jam mixtape builds on the momentum of his first pair of Def Jam single + video releases, “Brand New” featuring BLXST (immortalized in episode two of Bino’s YouTube series, Out The Blue), and “BET.”
27-year old Bino Rideaux (born Brandon Rainey) is a case study in the hustle, grinding on his own and acquiring cosigns from some of the biggest names on his coast. Influenced by the lure of the streets and emotive artists like Young Thug and Nas, Bino first received local attention in 2015, with Life Is Like A Movie, recorded in a makeshift studio at his grandmother’s house. He signed to Out The Blue Records, and broke through with “100 Days 100 Nights.” As Bino explained, “I lost a homie, KP. We made that track because a lot was going in the city. It was basically my hood versus the enemy’s hood.”
The track resonated with one fan in particular– Nipsey Hussle. He and Bino linked in the studio for “The Field” (2016) and “Clarity” (2017), and “we kept rocking ever since.” The relationship indelibly changed Bino. “That’s one of the most major parts that made me ‘me’ today. I feel a lot different than I was prior to meeting bro.”
With the blueprint of Nipsey’s business acumen and artistic inspiration in hand, Bino’s path was set. He signed with Def Jam in January 2020, and “Pride 2 The Side,” his tribute to Nipsey, dropped in April. Meanwhile, “Brand New” and “BET” followed within weeks, and OUTSIDE was put on the Def Jam schedule to arrive May 22nd.