Today, acclaimed British songwriter, producer and multi-instrumentalist SG Lewis returns with the official music video for his latest single, ‘Chemicals’ – out now via Casablanca/Republic Records in North America. The psychedelic video was shot at home during lockdown by SG using a green screen and directed by Yousef and produced by Jake Parker for Prettybird.
Speaking about the new video, SG reveals, “Me and my brother Josh shot this video in my parents living room during quarantine, with Yousef directing us on Zoom.” says SG; “The process really opened my eyes as to what can be achieved creatively when such limitations are put in place, and I feel like the end result truly takes the viewer on a journey.”
The wild visual perfectly complements the song’s soaring, funk-driven track, which was produced and performed by SG Lewis, seeing him return to lead vocals and showcasing the breadth of his abilities as an artist.
“‘Chemicals’ is about being convinced to try something new by someone you are infatuated with, and the emotions that follow.” says SG. “It’s about feeling helpless knowing the control that person has over you, but knowing that deep down you love that fact. The song is written about one specific night out I experienced in London a while back. I started the song late one night in LA with Julian Bunetta, then Steph Jones helped us lyric the song the next day. Finally, Julian and I were working with Chad (Hugo, N*E*R*D/The Neptunes) the next week, and we got him to play the synth line you hear.”
Earlier this week, a remixed version of ‘Chemicals’ featuring vocals from Dazed 100 alumni Master Peace was released. Of the new remix, SG says “I heard Master Peace’s music through a friend earlier this year and was blown away. He can jump from genre to genre and is impossible to pigeonhole as an artist. His energy in the studio is unrivalled and I’m predicting huge things from him in the next few months! I wanted him to bring that energy to Chemicals and so this version was born, I love it so much!”
Listen to the Master Peace Remix of “Chemicals” HERE and watch the lyric video HERE.