Ever since the dawn of photography, image editing has existed in some form or the other. The ability to manipulate certain aspects of an image to make it more aesthetically pleasing was revolutionary, especially for real estate markets.
But, just when you thought things could not get any better, that’s where the bleeding edge virtual Staging comes into play.
Over the last decade, the innovation of virtual Staging has taken the real estate industry by storm. And, for all the right reasons, nonetheless.
So, what exactly is Virtual Staging, and how can realtors benefit from it?
Virtual Staging, as apparent by its name, refers to the process of creating a virtual space by staging a particular scene. The software is used particularly in real estate marketing to provide customers with a better perspective of what a house could potentially look like (aesthetically).
Virtual Staging software allows users to stage an empty space and provide customers with a wide range of aesthetic possibilities. So, in case of presenting customers with an empty room, virtual staging software will allow them to visualize what the room will look like with the addition of furniture.
So, instead of arranging the room traditionally by moving the furniture manually, virtual staging software will allow you to stage space by adding computer-simulated objects (furniture).
What are the benefits of Virtual Staging?
- Time Effective
Time efficiency is unquestionably one of the most crucial factors of virtual staging software. The process of staging a house using traditional means can take up to several weeks, or even months. This is mainly due to the degree of manual labor involved in obtaining the required result.
However, with virtual staging software, the entire process of obtaining the ideal result is relatively faster. In fact, some of the high-end virtual staging service providers like Homiesfoto can deliver the result as quickly as 48 to 72 hours.
Faster delivery will obviously enhance your chances of securing more clients ahead of your colleagues and boost your selling performance.
- Boosts the selling prospect of the house
It is quite simple to see how virtual Staging can boost the selling prospect of a particular house. Irrespective of any field, the mindset of a consumer is static. Consumers invest on product that can arouse curiosity and ensure optimal return as well. And, that’s precisely what virtual Staging allows you to achieve.
Usually, when you present customers with an empty apartment, the return value is a big question. However, by allowing customers to visualize what they can make out of empty space, it ensures them of a guaranteed return value. That, in turn, plays a massive role in influencing their purchase decision.
- Provides a comprehensive perspective
The primary obstacle that deters customers from making a quick purchase decision is due to the lack of perspective. You might as well present customers with the most spacious room, but without a proper idea of how to make use of it, space is more than useless.
Our limited imagination can only go as far as visualizing a single object in an empty space, let alone simulate an entirely different room setting. And that is where the cutting edge technology of virtual staging software comes into play. The software allows customers to visualize an entirely different scenario and presents them with an improved perspective.
In brief, virtual Staging acts as a medium to allow customers to visualize how to make the most efficient use of the space.
The best thing about virtual staging software is that it not only boosts your sales but also helps you save quite a substantial amount of money as well. The traditional home staging process is a long and tedious task added with generous expenditure.
The cost associated with a traditional room staging process is usually very high. In fact, the entire venture can cost up to as high as $2000 or more. This is mainly due to the fact that traditional staging tasks involve a lot of internal cost components, such as agent fees, furniture rental, and installation fees, etc.
Virtual Staging, on the other hand, can cost up to as low as 90% lesser than the traditional practice. The associated costs are mostly a one-time payment deal as well, so you do not have to worry about any hidden costs as well.