Today, new artist Thunder Jackson debuts his first single, “Find Yourself” out May 20th via Vero Music / ADA. The official music video is out today as well and was directed by MTV Music Video Award nominated director Dano Cerney. Cerney has also directed videos for The Roots, TV on the Radio, Elle King, Tori Kelly and more.
“As humans, we all seek to define our identity. It’s a lifelong journey. Some days we feel we know exactly who we are. Others, we don’t recognize the person in the mirror. And that’s what ‘Find Yourself’ is all about,” says Thunder Jackson. “It’s a song for the lost, a song for the found, and a reminder that we are not alone in our struggles to find ourselves.”
Thunder Jackson will be on a North American tour this fall supporting Milky Chance. The tour kicks off on September 24th in Denver, CO at the Mission Ballroom. Highlights include The Crystal Ballroom in Portland on September 30th, The Orpheum Theatre in Vancouver and a stop at Bottle Rock Festival in Napa in October.
Thunder Jackson grew up in a small town in Oklahoma. His introduction to music came by way of his father, a part-time Elvis impersonator who would play State Fairs and other events. Thunder was on cape duty from as early as he could remember. He taught himself how to play piano and guitar and by the time he was a pre-teen, his father had gotten him a license to play covers in local bars to keep the locals entertained.
After high school, he was broke and restless and without hope, only nineteen years old with a firm belief in one immutable truth: that he had a voice. The plan was simple: make it to LA, play on street corners, let people listen, and something will happen. Unsurprisingly, the universe had an even better plan. Soon after arriving, humming along to a Jeff Buckley tune on the radio, Thunder Jackson sat in the back of a packed cab as it ambled down Hollywood Blvd. Little did he know, the cab ride would be a watershed moment in his life. As the cab idled and the radio grew louder – he stopped humming and began singing a soulful, yearning, falsetto. By pure accident, the little tune flitted over to the other passenger riding shotgun, Pete Lawrie Winfield, whose ears immediately perked up. He turned around and said: “Do that again.” He did, and Pete replied, “You are coming with me.”
Thunder and Pete buried themselves in a basement studio where they melded a voice that can only be described as liquid gold, inspired by greats such as The Police, Hall and Oates, and Peter Gabriel. It was sonic alchemy. Additional tour dates and details to be announced soon.