Today, Motown Records launched The ABC Initiative – a multi-faceted campaign focused on helping communities navigate the fundamentals of life in these unusual times. The hashtag #MotownABCs reflects how living life under quarantine has forced people to get back to basics. Over a 13-week period, the label will unveil compelling social media content to entertain, inform and inspire Motown’s followers. Tied to the alphabet, topics will include everything from Action, Fake News and Jobs to Nurses, Side Hustles and Xenophobia. Fans can Quarantine With QC (Quality Control Music), download custom coloring page printables and more.

The boots on the ground, real life components of The ABC Initiative will bring immediate, tangible aid to the hungry, small business owners and others who are particularly vulnerable in the face of the COVID-19 pandemic..

Ethiopia Habtemariam, President of Motown Records and Executive Vice President of Capitol Music Group, says, “Motown is a label that was birthed in community and has always led by example. #MotownABCs will uplift our artists and their work, other creators, Black and Brown-owned businesses and various non-profit relief efforts. At the heart of this campaign is what is at the very heart of our label: being an unfaltering pillar of strength for our community in times of levity and in times of crisis.” 

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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