There is no denying there; the fashion industry of dogs is dull and mundane. Every dog store is offering the same products, with dated designs and prints. Owning a dog is full of fun and excitement, but shopping for accessories for these furballs is disappointing.
Today, things are taking a turn, and the modern consumer is looking for something unique, that can fit in their lifestyle and become a part of their style statement. Most of the dog owners are trend followers, and they are always in search of ways they can make these furry buddies a part of their lifestyle. Given the increasing number of millennial dog parents, there is a need for a brand that understands the requirements of these modern dog parents.
An LA-based brand that is taking the industry by a storm is Fresh Pawz, the official street wear brand for dogs. Founded on [founding date] by a dog lover, Christopher Cargnoni, this brand is changing the dog styling game. It has been established with an aim to bridge the gap between culture and dogs. With its unique dog products, including printed t-shirts, leashes, collars, toys, harnesses, bowls, it is making shopping for dog accessories a fun experience.
Targeting Modern Consumers
The changing demographics are something that brands for dogs have to consider. More than 30% of the dog owners around the world are millennials who prioritize their four-legged furry buddies over everything else. Instead of getting married and having kids, these individuals are working on their careers by making pet dogs a part of their families.
Christopher Cargnoni, who himself is a dog parent, realizes how there is a lack of variety in the market when it comes to buying accessories for dogs. It is due to this reason he decided to brig street-style fashion to this industry. Since his childhood, he admired street wear and decided to introduce it for pet dogs. His idea to introduce street wear for dogs through a dog-exclusive brand, Fresh Pawz, worked wonders, and it gave a chance to dog owners to style heir dogs in unique ways.
The company offers dog parents, impressive designs, innovative products, and unrivaled quality. It has even launched several themed-clothing lines such as SpongeBob Square Pants. The products are inspired by high-street fashion brands that allow the young owners of these furballs to match their dog’s style with their own.
The brand is rapidly growing and gaining the attention of dog owners from all across the globe. It is filling the gap between the trend and the dog wear industry by adding variety and diversity in the mundane product selection.
Fresh Pawz has a team of creative minds on board that works under the supervision of Christopher. The team of creative individuals and his experience helps in making this brand a top-choice among dog owners. The products by Fresh Pawz are available at Macy’s, Zumiez, PetCo, Nordstorm, Chewy.com, and many others.
Partnering with Petfinder Association
Fresh Pawz is not only a diverse dog-exclusive brand but also works for the well-being of these furballs. The company supports the movement against euthanizing of dogs. There is one way through which euthanizing can be slowed down, and that is by finding proper homes for adoptable stray dogs. Fresh Pawz supports the programs by PetFinder, which is a foundation that helps stray dogs find a home, and potential pet owners find a suitable pet for themselves. To support this movement, the company donates 5% of every purchase to the Petfinder Foundation.
Fresh Pawz is revolutionizing the dog wear industry by bringing street-style fashion. Some of the most popular products that have gained the attention of dog owners include Kilo Cuban Link Leash, Link Luxury Collar, Pupreme Box Logo Hoodie, Pucci Dog Park, and anti-social social club t-shirts. The variety and diversity of products are what make this brand stand out. The company’s approach to supporting the movement against dog euthanizing is contributing to its vast customer base. Consumers can choose stylish dog products for their furry buddies while helping stray dogs find a permanent home, lowering the number of dogs that fall prey to euthanizing.