James Arthur releases a newly recorded acoustic version of his 2016 single “Safe Inside,” from his No.1 album Back From the Edge. This acoustic version was recorded and produced by James in his at-home studio during the quarantine and is now available for streaming and download. Alongside the release is a beautifully designed lyric video – watch it here.
James also launches his ‘Safe Inside’ campaign in support of mental health charity SANE and NHS Charities Together COVID-19 Urgent Appeal. To encourage people to stay home and stay safe during this global health crisis James launched a campaign that includes specially recorded music, new videos and newly created ‘Safe Inside’ merchandise, with all profits going directly to the NHS Charities Together and SANE.
James says: “I felt the best way I could help is the only way I know how, and that’s through music. It just so happens I wrote a song a few years ago that lyrically felt very apt. So, I’m encouraging my fans to stay ‘Safe Inside’ and help save lives. With all profits going towards helping frontline workers and the mental health charity SANE.”
In addition, to help raise funds, James has created a special ‘Safe Inside’ hoodie that is now available for purchase.
Later in the week there will be additional content released including the launch of a ‘At Home Acoustic’ YouTube series, as well as a ‘Safe Inside’ themed phone video game.
For full details on the campaign you can visit the new ‘Safe Inside’ landing page with information on both charities, new videos, links to buy clothing and more. Head to https://www.jamesarthurofficial.com/safeinside for full details.
All of the profits from the ‘Safe Inside’ merchandise or made through streaming of the ‘Safe Inside’ acoustic audio or video, as well as downloads, will be donated directly to NHS Charities Together and SANE.