Does the Low Hanging System approach to eCommerce is valid in today’s world? That’s the question many would-be small online stores have been asking as the trend picks up momentum. However, before we get into the pros and cons of multi-channel listings let’s first review it.
Multi-channel eCommerce means selling your items on multiple sites, platforms, and marketplaces around the US or even the world. For example, having a store on Shopify but listing the same items on Amazon, Etsy, eBay, or other best eCommerce platforms and marketplaces.
The multi-channel eCommerce practice is gaining traction because it offers many benefits to a traditional self-hosted only eCommerce store or even using a single platform, like Amazon to sell your items.
In fact, 80% of third-party sellers on Amazon also sell on other platforms and in most cases their online stores. These benefits include:
- Tapping into the traffic source of some of the biggest sites in the world (Amazon, eBay, Etsy)
- More sales – the increase in sales is one of the most motivating factors to seek multi-channel
- Brand name recognition – having items listed on top sites get your brand out there faster
- Trust – people trust more authoritative sites than unknown online shops
- Authority – featured stores get authority by association
While there are dozens of other benefits, at the end of the day it all comes down to getting sales from multiple sources without losing out on one or another. The phrase “don’t put all your eggs in one basket” seems to be most fitting here.
With that said, are the benefits worth the trouble?
The answer to this question, that has been asked many times in one way or another, is it depends. The idea of multi-channel eCommerce is great on a surface. More visits and bigger exposure will equal more sales.
However, how worth multi-channel listing really depends on the strategy or system one chooses. For example, if one is managing all the listings manually it would be a tedious task that might not always bear fruit.
Managing one store without automation is not simple and doing that 4 times could discourage almost anyone. On top of that, there is a learning curve for each new platform or marketplace. Which would further hinder the process of multi-channeling and possibly hurt the business.
Thankfully, in today’s day and age, some systems take care of the problem on multi-channel ecommerce. Many of these systems work with top platforms to automate the process of selling the same items across 2, 4, or even 6 marketplaces at the same time without additional work.
One of these is The Low Hanging System by Rachel Rofe who partnered with Don Wilson and the GearBubble. The system stands outs for two major factors
- Ease of use – no coding or lengthy setup needed to sell on 4 platforms
- Optimization – learning how and what sells the best on each platform
The Low Hanging System is geared toward people that are just getting started or even thinking about opening an online store. However, it’s robust enough to power even the most advanced personal eCommerce stores.
The idea behind the system is to not only use the benefits of multi-channel listing but also take advantage of each of the platform’s own set of benefits by automation. Which includes Amazon, Etsy, and eBay as well as self-hosted Shopify store.
It’s a solution by a successful multi-channel seller, Rachel Rofe, and automation specialist Don Wilson that works.
To learn more about multi-channel listings, platforms, marketplaces and this type of eCommerce check out the full Low Hanging System review on Anna’s Views.