Setting up any kind of business today is not a cakewalk, it requires a lot of knowledge of the industry, some significant strategies, proper funding & a lot of other things as well which will give your start-up a little push at the start. The journey after that is what you carve for your business or how you let your idea of the business change the face of the industry or change the life for you as an entrepreneur. Sahil Dahiya is one such young lad who with his efforts in line with the business trends gave shape to his future & his e-commerce business.
Dropping out of college after completing his 12th grade, Sahil had made up his mind to become an entrepreneur & so started his journey in the dropshipping business. But to gather funds for the business, he worked around a lot at other places doing freelancing work, running Facebook ads & other digital marketing work. After gathering the required amount, he jumped into the e-commerce business & today in his early twenties is already a successful e-commerce entrepreneur setting an example for the youngsters to start from an early age.
Dahiya gives out a few ways through which young entrepreneurs can make their start-up e-commerce business stand out in a competitive industry.
- Innovation is the key: Nowadays, it is not the same old regular online shops that customers look out for; they continuously need innovations around them that would turn their heads to just like Dahiya does for his business. Anything unique to offer on your site is what will stay with the customers for long. Make use of newer technologies like Artificial Intelligence, Voice Command, AR/VR, etc. to make the shopping journey for the consumers easier.
- Go the video way: Youngsters while shopping are not interested in reading long descriptions; instead, they are more interested in watching video contents. This simplifies everything on your site & increases customer engagement as it has a lasting impact & impression on the minds of the consumers. Hence, according to Dahiya, including more of video contents for the site is significant in helping you stand out from the crowd.
- Gain your customer’s trust: Winning trust of your customers can get a bit challenging for start-ups as they are comparatively new in the markets plus the industry is also saturated. So, to make an everlasting impression on your customers & to gain their trust, you need to focus on the little things & keep up with even the smallest changes or trends of the industry. Also, take the feedback from your customers earnestly recommends Dahiya to work upon it & never give them any reason for complaints in the future.
Keeping up with the tiniest of advances of the industry & working various ideas around it, one can become successful & stand out among the rest from the industry as per Dahiya. He urges start-up owners to take every risk required & the steps needed to flourish in their e-commerce business.