Introducing… Advertisement. Announce debut album and share lead single “Pretty Money”. ‘American Advertisement’ out July 10

Advertisement began as an interconnected group of childhood friends growing up on the fringes of the Seattle area. Their early collaborations primarily experimented with increasingly jarring forms of punk, culminating in the bands Nasti and Vacant Life – both of which have pressed records through Iron Lung Records, the West coast’s eminent noise and hardcore label. Inspired by the increasingly stark juxtaposition between Seattle’s booming, tech-fueled urbanism and the landscape’s natural beauty, guitarists Charlie Hoffman, Carl Marck, and Ryan Mangione and drummer TJ Main recollected with the intention of creating imaginative ways out of the endlessly anxiety provoking flow of modern life. Turning away from both the nihilism of punk and the escapism of rock, they holed up, often in the claustrophobic confines of their shared house, and chipped away at developing a style which could hold both sobered cynicism and willful optimism in cartoonish harmony.

On American Advertisement, they’ve convincingly realized their goal of total decentralized collaboration. With the addition of pianist Jesse Rosenthal, Advertisement’s songwriting process naturally augmented towards an increasingly fluid approach, in which fully fabricated song structures were shunned in favor of the slow development of single ideas through repeated layering. The album’s varied collections of sound were carefully constructed with the guidance of engineer/producer Trevor Spencer (Chastity Belt, Fleet Foxes, Father John Misty), who relocated with the band to a barn outside the city for a week.

Underlying the entire record is an obsession with dark humor, animated by swirling images of wicked clowns with Machiavellian attitudes, the Queen of Naples trapped in an incense filled studio apartment, giant horses parading through rings of fire with hard-ons. It is a record to be absorbed, not interpreted, a record mediated through feelings of cultural and mental malaise and the sacred importance of communication. At its core, American Advertisement is a debasement of the idea of rock and roll heroism, a gesture to the ideal of relinquishing self-control and embracing authorless collaboration.