Trilingual electro-pop sensation Betta Lemme is back with “I’M BORED” out now globally via Ultra Music. The new single landed her on the cover of Amazon Music’s Fresh Pop (CAN) and a slot on Spotify’s New Music Friday (CAN) among other playlists worldwide. Today she unveils the official vertical video, a pure reflection of the highs and lows of everyday life during shelter-in-place orders – WATCH HERE.
A glaring sonic departure from her collection thus far, “I’M BORED” is the isolation anthem of 2020 that almost didn’t see the light of day. Lifted from the archives, the track co-produced with Jonas Jeberg (Selena Gomez, Demi Lovato, Hayley Kiyoko, Bebe Rexha, Panic At The Disco’s “High Hopes”) has taken on a loaded new meaning since she initially wrote it in 2019. “I’M BORED” picks up where her last release “Play” left off and immediately flips the script. Rather than igniting a dance party, the Montreal-born artist cleverly urges everyone to stay at home and save a life in light of the novel coronavirus. Backed by a brass melody, she professes, “Swiping armies / Robot zombies / Posts for money / Ain’t it funny? / So while you dance all night and live your best life / I’m bored / I’m bored / I’d rather fantasize than join that ride / I’m bored / I’m bored.”
According to Betta Lemme, “‘I’M BORED’ was written as a joke but then real life became a joke and as a result, the song had to become real. The world has been turned upside-down. Some are taking it worse than others, some are on the front lines, but for the most part I feel lucky that I have the ability to stay home and be bored because right now being bored is an absolute privilege. I’m choosing to see the glass half full while being fortunate enough to do my civic duty in pajamas.” She continues, “The video is a celebration of boredom because right now boredom is a privilege. I directed and filmed this on my iPhone and it’s the closest thing to being on FaceTime with me. It’s a peak into this new life that people around the world are becoming familiar with. We are all alone in this together. Some people eat a jar of Nutella, read, cry, or have a gazillion video calls each day. Others dance with the stuffed animals they never wanted to admit they had. This is as raw as it gets. Embrace it.”