Hi Jufu, welcome to VENTS! How have you been?
I’m very well! Social Distancing has been great! Been focusing a lot on my content and engaging with those who support me.
Can you talk to us more about your latest single “Who R U”?
Who R U was a very special song to me. Although my mind us tired of hearing it 50,000 times, the song changed my life and I’m very grateful for it.
Did any event in particular inspire you to write this song?
Nothing other than wanting to create a song for TikTok users to create videos to. I envisioned the content before making the video.
How was the filming process and experience behind the video?
The Who R U music video was a bit delayed because I was in LA and going to a ton of label meetings. In the end we finally shot it. I was kinda behind the creative vision for the video and some of the editing as well. It was very fun to shoot. I love shooting dark creepy films and you can see that clearly in the video.
The single comes off your new album Get Used To Me – what’s the story behind the title?
Get Used To Me was titled in the studio after days of being indecisive about the project. Due to the versatility it was hard to really sum up a project name. We went with Get Used To Me to tell the audience to get used to my presence in the music industry. Most people try to transition from social media into mainstream music but fail. I am a hybrid creator/artist and I’m making it work.
As someone who spun off from social media – do you tend to take this (especially Tik Tok) in consideration when writing music? Do you always make it with the intention of maybe turning into a viral video or something?
When writing music I usually take TikTok and content into consideration. I like to envision the videos that I’ll make for the song promo before writing the song. So the music is inspired by the content idea.
Does that put any pressure on you as you work on a new material – knowing there would be a large audience expecting the best out of you?
There’s a slight pressure for sure but I like my project and my team likes it. So I have confidence that’s the world will enjoy it. Especially due to the versatility in the project everyone will have a different favorite song based on their normal music taste.
What role does Brooklyn play in your music?
It doesn’t play a major role on my music directly. But I feel like subconsciously it affects me without knowing. I went to the sane high school as Joey Bada$$ and he’s very inspiring to me.
Where else did you find the inspiration for the songs and lyrics?
I honestly came up with the song from the randomness of my mind. But after making it I realized it’s a lot like the famous “Who are you I am you” Rush Hour scene so i started saying it was inspired by that.
What else is happening next in Jufu’s world?
The next step is to continue working. Put out an album, and take the world by storm for the next 15 years. I will also be getting into the world of Acting, directing, and producing films.