Nick Welch and Adrian Kinnavanthong have had a passion for fashion for as long as they could remember. They consider themselves to be normal guys, just like you who are also good at innovating fashion. Nick “started off” in the clothing industry in highschool when he ordered clothing online from china and would sell them out of his backpack to fellow classmates. Both Nick and Adrian are from the small city of Winnipeg, Manitoba.
Nick saw that there was a hole in the market with well-curated collections of upscale contemporary fashion. He knew that it would be difficult to start, especially in a small place like Winnipeg, but he was up for the challenge.
There was no turning down the opportunity in 2012 when Nick’s friend Jon Blumberg, a realtor saw an opening that would give him the perfect opportunity to grow a brand in. As this was something that Nick has dreamt about his whole life, he couldn’t turn down the offer but insisted that he couldn’t do it alone and would need a partner to join him on the creation of the brand. He knew exactly who to pick, Adrian Kinnavanthong. The two have known each other since their high school days and always had a similar style. Nick knew that he would be the best option, even if they hadn’t talked in a while.
Nick sent Adrian a message about the opportunity, though he was in Florida, they were to start once he got back. In the meantime, Nick and Jon started brainstorming name ideas in Jon’s living room. They wanted it to be a pretty simple concept such as Average or Normal but ultimately stuck with the word ordinary which they decided to spell Ordnry. Ordnry was the perfect fit as it had a lot of meaning behind it. To which the slogan “Far from Ordinary” or FFO was created as well. From there they went and got their name registered and secured.
The three boys had many sleepless nights while in the process of creating this brand. They would stay up all night planning and organizing their next move in order to have a successful brand and to have their store open on a certain date.
All that hard work paid off, they ended up renting out the upstairs of the shop to a friend of theirs who was a barber, and Ordnry Cuts was created. This was set up to be a one-stop-shop. You would go to get your haircut and would leave with new fresh outfits. There were many brands of clothing being sold at the shop but it was found that Ordnry was by far the top seller. Nick, Adrian, and Jon decided it would be best to have a shop dedicated strictly to their clothing as it was gaining popularity around the city. This too proved to be worth it for the guys, as they are one of the most notable clothing brands in all of Canada to this day.
Winnipeg wasn’t enough to get the brand seen around the world, so they went on to having pop-up shops around the United States and Canada to further the development of their brand. Many times they would sell out in just a day. Recently a website was created in order to give buyers from all around the world an opportunity to get some of the latest clothing in fashion.
They continue to work hard every day at what they do, continuing to build their legacy as the biggest Canadian clothing brand.