Betta Lemme is back with “I’M BORED” out globally today via Ultra Music. The new single landed her on the cover of Amazon Music’s Fresh Pop (CAN) and a slot on Spotify’s New Music Friday (CAN) among other playlists worldwide – LISTEN HERE.
A glaring sonic departure from her collection thus far, “I’M BORED” is the isolation anthem of 2020 that almost didn’t see the light of day. Lifted from the archives, the track co-produced with Jonas Jeberg (Selena Gomez, Demi Lovato, Hayley Kiyoko, Bebe Rexha, Panic At The Disco’s “High Hopes”) has taken on a loaded new meaning since she initially wrote it in 2019. “I’M BORED” picks up where her last release “Play” left off and immediately flips the script. Rather than igniting a dance party for all this time, the Montreal-born artist cleverly urges everyone to stay at home and save a life in light of the novel coronavirus. Backed by a brass melody, she professes, “Swiping armies / Robot zombies / Posts for money / Ain’t it funny? / So while you dance all night and live your best life / I’m bored / I’m bored / I’d rather fantasize than join that ride / I’m bored / I’m bored”
According to Betta Lemme, “‘I’M BORED’ was written as a joke but then real life became a joke and as a result, the song had to become real.” She adds, “The world has been turned upside-down. Some are taking it worse than others, some are on the front lines, but for the most part I feel lucky that I have the ability to stay home and be bored because right now being bored is an absolute privilege. I’m choosing to see the glass half full while being fortunate enough to do my civic duty in pajamas.”
“I’M BORED” arrives after a one year gap in content. While Betta’s aim is to deliver certified-bops for you to dance and cry to, a purposeful duality is always present in her work lyrically. You’ll certainly find these intricacies in her 2019 club hit “Play” co-written with Jesse Saint John (Britney Spears, Charli XCX, Kim Petras) and Danny L Harle (Carly Rae Jepsen, Superfruit). At face value, PAPER dubbed the track “the sexy, sinister lovechild of the Vengaboys, Britney Spears, and Benny Benassi.” However in her interview with the magazine she elaborates, “The world is in peril. People are forgetting how to genuinely connect with each other… Imagine if the world displayed more inclusive behavior – the happiness would be contagious.”