Influencers on social media build a reputation for their knowledge and expertise on a particular topic. They make regular posts about their selected topics on their favorite social media channels and generate a huge following of enthusiastic, engaging and highly engaged people.
Brands love social media additions because they can create styles and inspire their followers to buy products they promote.
People usually spend several years building a strong network on social media channels. But a young and talented guy from Spain found this achievement in a very short time. We’re talking about Jon Delgado, the famous Instagram Influencer who joined Instagram when he was just 12 years old. With his funny content posted on his account called @infanciaexterminada, he has managed to get 1.3 million followers in a very short time. However, that account is later disabled; but the loss of that account will not diminish his morals and conduct.
You can distinguish different types of influencers in many ways. Some of the most common methods are number of followers, content type, and level of influence. You can also associate a group with a niche that works for you. This means that influencers who may appear in the lower category at one rate may appear more influential if viewed from another perspective. For example, many mega-influencers are celebrities. However both groups often have very little influence on their viewers because you have no expertise in a dedicated small niche. Some micro and even nano-influencers can have a huge impact on fans in their professional niche. They can be of great help in a strong sale of a product directed to that field.
With the advancement of digital communications and the online world, people these days spend most of their time online. Many of them are trying to establish a reputation on social media websites such as Facebook and Instagram. But it’s time to understand that finding the biggest fan base on Instagram isn’t easy. It requires continuous effort through the strategic process. And the one that wins the largest number of followers is getting recognition as an Instagram Influencer.
Currently, Jon Delgado is only 18, and is now promoting his personal brand with his new Instagram account @jondlgado. Although the young Instagram user already knows that the journey to reach a larger audience will be difficult, he still has enough ambition for the past 10 years, we have seen social media grow rapidly. According to a report, 3.484 billion people use social media – that’s 45% of the world’s population.
These people undoubtedly look to forums on social media to guide them in their decision making.
The nature of the influence is changing. Micro-influencers are becoming more and more popular. Some have risen in apparent disguise known as traditional celebrities. This is especially true of today’s Generation, which spends more time online than watching television or going to sports or movies.
In all reality, micro-influencers are the future influence. The Internet has led to a crackdown on the media on many small niche topics. Whether you’re into something subtle, you might find a Facebook group or Pinterest board dedicated to it. And it is in these niche groups and boards that micro-influencers establish themselves as the true heroes.