LEX is a musical ‘character’ created by the talented and multi-faceted pop/rock Spanish artist Alex Ayora. LEX really does encompass it all – not only is he a renowned singer and composer in his native country, he is also a multi-instrumentalist playing guitar, bass, drums and piano who has worked with a plethora of other artists and big brands. He now releases his latest single ‘Unlucky’ – available now on all download and streaming platforms.
LEX became the artistic persona of Alex from an early age, from the very moment he picked up his first electric guitar at the age of eleven, and started playing blues, rock, soul, funk, jazz. Amongst his many influences are global legends The Rolling Stones, Jimi Hendrix, Prince, Michael Jackson, Santana, Eagles, Amy Winehouse, Jay Z, AC/DC, Stevie Wonder, BB King, Eric Clapton and many others. And you will hear all their many eclectic influences in his music- expertly transformed by LEX into a heady, unique, brew of ‘pure emotion music’.
LEX is a successful solo artist but has also worked with many other well-known Spanish artists such as Descemer Bueno, Ana Mena, Erika Ender, Carlos Jean and on The Voice Spain. As well as famous brand events for the likes of Harley Davidson, Madrid Fashion Week, Coca Cola Summer Spot, James L Knight Center Miami….and many more. He is currently waiting, like all of us, for strict lockdown to be lifted so he can return to his passion: touring and recording more new music at the famous Abbey Road Studios, London.
‘Unlucky’ is a Pop/Rock song with deep soul melodies, excellent music production and with a powerful guitar solo in the end. The song was recorded in 2015 in Barcelona at La Sucursal Studios with one of the most famous producers in Spain, Tato Latorre. LEX wrote and composed the track back in the spring of 2013 and was inspired by the sadness and cruelty of heartbreak. The theme is about someone who has lost a deep and true love. LEX says “The guy is ‘Unlucky’ that his love doesn’t even realize he’s truly in love with her, and he’s going crazy because he needs her love so badly.”
WATCH THE VIDEO HERE: