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It is no secret that influencer marketing is definitely enveloping the world by its role of being the most streamlined form of marketing. In such an era, where new influencers are emerging every day and brands and companies are investing in them for their promotional campaigns, choosing the right influencer to lead out your promotional campaign and to make your product a star surely becomes a difficult task! But modern problems require modern solutions. Today, there are hundreds of online tools and softwares to help you pick out the ideal influencer satisfying all your requirements. But with so many online tools out there, the question arises which one is the best? This article will help you select the best online tool out there by conducting an analysis of the 2 most popular online influencer marketing tools; SocialBook and Upfluence. So let’s see who stands out! Here are the 10 reasons which will help you identify the best!
1. Influencer Search Filters
SocialBook is also a data provider, meaning that it has its own pipeline/algorithms to calculate all the data and supply data to other influencer marketing platforms. What does that mean?
- SocialBook is a dynamic database: Even if the influencers you are looking for are not in the system, you can simply drop their URL into the search box, and SocialBook can calculate it on the fly.
It’s the same for Instagram as well. You can just drop an Instagram URL into the SocialBook search box, and all the data of the influencer will be calculated. But for Upfluence, there is no way you can search by URLs as you will get non relevant results.
2. Simple meaningful metrics in SocialBook are actually a mission impossible for Upfluence. Since SocialBook tracks all the data of the real time or the present period of an influencer, it is easier for SocialBook to provide important metrics like 60-day average views/likes or 60-day engagement rate. You do not want to filter influencers by their lifetime average views as it will be quite skewed and biased if some of the videos of the influencer are boosted and some have no views at all. (Of course you can still get the lifetime average views result of an influencer on SocialBook).
While checking Upfluence, you even do not have the option to filter by average views and engagement rate:
There are also many other important metrics such as an influencer’s last active time. Otherwise, what’s the meaning of locating influencers who have not been active for the last year?
2. Influencer Search Results Relevancy
What is the use of the search feature if the search results are not accurate or do not give you the required results?
There is a quite in-depth article on how SocialBook will never disappoint you by providing accurate results from its search feature. Here’s the link for it : https://artplusmarketing.com/how-we-implement-our-search-for-social-saas-9f624609d730
In the article provided above, SocialBook used a typical scenario. It acts as a game publisher and searched for a game title on the influencer marketing platform and tried to locate influencers who had played that game. Fairly straight and easy, right? Unfortunately for all the platforms that I tried, no platform in existence provided the same detailed, thorough and accurate results as those which were provided by SocialBook.
Don’t just take my word for it, give it a check yourself. If you are using any other platform, just go to their search bar and search “DreamWorks Universe of Legends” and see what you can get.
SocialBook returned relevant multiple results. While I searched with Upfluence, even the mere single search result from the other platform is not in any way relevant to the required results.
And SocialBook is more user friendly by providing multiple sort options for the search results. The sort options include price, relevance, engagement rate and more. While you search with Upfluence, you cannot quickly figure out among tons of search results.
Another cool thing you can do on SocialBook is actually that you can see in results which videos or posts contain the keyword which you searched.
3. Influencer Search Accuracy
Again, because of the fact that SocialBook tracks all the data by itself, the data profile that it provides is top-notch in the market. Let’s take an example and compare the results of the data of the famous YouTuber PewDiePie.
Let’s try it on SocialBook first to search PewDiePie first.
Now you may be expecting to face the search relevancy issue. We’re pretty sure you are expecting to find the real account of PewDiePie on your very first search, right? Well you can clearly see in the snapshot below that SocialBook gives you the accurate desired results on the very first try!
Now let’s give it a try on Upfluence.
It provides us with only 1.1K results as compared to the 7K provided by SocialBook.
In fact, in Upfluence, if you click on Show Influencers, then the famous YouTubers name, PewDiePie, doesn’t even appear in the top first search!
4. Influencer Channel Analytics In-Depth Stats
Since we are finished with the searching, now let’s analyze the data provided by SocialBook Vs data provided by Upfluence. Again, we are taking PewDiePie as an example.
Upfluence does have an advantage of providing the data of the required influencer from all his/her social platforms. For example, in this case, it shows all the results from Instagram, YouTube and Facebook. But as we are referring to the famous YouTuber PewDiePie, let’s see the provided YouTube data:
The first thing that seems eye catching and not accurate is the suggested price. How can the famous PewDiePie only charge $15,000? It seems unbelieving and unsettling. If that is the case, then brands should hire him at 10 times more than his current hiring rate.
Now let’s see the results from SocialBook. Here we can see the hiring rate estimation for PewDiePie which is around $380k ~ $800k. This seems more accurate and updated.
Both platforms succeed in providing some recent posts of PewDiePie, but unfortunately, Upfluence’s recent data seems to be off the hook and many of the videos in ‘recent’ have 0 comments, which is quite unlikely for PewDiePie.
Now let’s see SocialBook. It not only provides all the recent videos of PewDiePie, but they are also up-to-date and in correspondence with his channel!
While Upfluence has another section showing the rank of the influencers’ engagement/likes/views which looks nice. But in my opinion, it does not offer too much insight for brands and companies to make collaborations. And this sums up all the data provided by Upfluence on the famous YouTuber PewDiePie’s channel.
Now let’s come towards SocialBook and see what additional data insights on an influencer are provided by it. It gives a much more detailed and organized data and gives information about a channel’s everything! The best way to believe is to go and check it out yourself. Here’s the link for it: https://socialbook.io/influencer/pewdiepie.
SocialBook follows a strategy for organizing data and breaks an influencer’s profile into 4 blocks:
The first block is Channel Highlights which is already shown above.
The second section is Performance Metrics & Business Potential, where you can see all the important metrics like Saturate rate and effective rate.
It also has a standout brand section mentioning all the brands that PewDiePie has collaborated with.
The third section is Audience demographic which shows the regional distribution of the followers of PewDiePie from all across the globe, thus helping in identifying your target audience.
SocialBook also contains another section viewing the top commenters and viewers of PewDiePie’s channel:
And it’s not over yet! SocialBook still has its fourth section called “Influencer Growth History and Tendency”, which shows all the historical data of PewDiePie, like all the top tags used in his video!
In my opinion, the influencer’s profile on SocialBook has an unparalleled insight compared with any other platform on the market.
5. Bulk Email to Influencers
Both platforms allow you to send bulk emails to influencers and track the email campaign metrics. However, there are some fundamental differences between the two platforms:
5.1 SocialBook allows you to send bulk emails with your own email as long as your email is also being used by Google App or Microsoft Outlook, whereas Upfluence does not have this ability. This ability means 2 things:
- You actually have a copy of all email threads in your own email box. This enables you to find the email data on your own email account as well, if you are not using the platform anymore. In other words, all your email history is safe and secured.
- You can send dripping emails by defining complicated conditions like sending follow-up emails if the first email is not replied within 3 days.
5.2 SocialBook emails provide a much more detailed email metrics with a similar interface like the wildly used Gmail. It allows you to view the last email message, last open time, whether the email has been clicked on etc. In fact, it is such a complete email system that you can directly use it as an email marketing/cold reach tool as it also allows you to directly upload your email list, that is not scoped within influencer marketing.
Now let’s take a look at Upfluence. It does not provide as much granularity as SocialBook, but the interface is pretty decent.
6. Instagram Direct Message on Desktop
This is one of the most unique features that you can find on SocialBook, but is lacking in almost all other platforms, Upfluence included.
Many Instagram influencers do not have emails on their Bio, which makes emailing them impossible. However, there is another way to contact them, Instagram Direct. Instagram provides a chat box for you to contact them directly. SocialBook nicely integrates this feature into its platform and allows you to send either direct messages or bulk messages to influencer’s Instagram through the platform.
Let’s take a real-world scenario as an example. You manage 100 Instagrammers. There is a brand contacting you for their top-notch Mask. So you want to reach out to all your 100 Instagrammers. Contacting them all individually seems quite tedious, with SocialBook you can contact them through bulk Instagram DM, track all the message status and message on your desktop.
7. Tracking Capabilities
Both Upfluence and SocialBook have campaign functionalities. You can manage your influencer marketing campaign life cycle there. Both of the platforms have nice outlook of their dashboard. However, SocialBook again provides a much more detailed tracking capacity compared with other platforms. For example, SocialBook allows you to configure callbacks to track CPC and CPIs. This is extremely important for gaming companies as they are much KPI focused. (If you are not familiar with CPC/CPI, then you are probably not from the gaming industry).
For ecommerce companies that need to track sales, SocialBook also allows you to embed a tracking pixel, or setup callbacks to show all the sales data as well.
8. SocialBook is much more Influencer Friendly
This feature is also quite unique; SocialBook, as an influencer marketing platform, actually builds complex tools to help content creators. It has a full-fledged Chrome extension called SocialBook YouTube Builder that helps YouTubers with their video SEOs and grow their channels.
It also exposes its powerful analytics to influencers once they connect their Instagram or YouTube accounts. For example, you can find things like “who is my most loyal fan” or “what is my best posting time”, and it also tracks your channel’s history for you.
There is no other influencer marketing platform out there that provides such sophisticated functionality for influencers, thus making SocialBook the most comprehensive influencer marketing platforms for both Brands and Influencers.
9. Enterprise solution
Since SocialBook owns its own data pipeline, it also makes it a powerful data provider. In fact, it also provides API access to its data if you are looking to programmatically integrate the data with your own system. This kind of capacity will only be available to platforms that own its data pipeline. Of course, since this service is aiming to serve enterprise, it will not be cheap.
SUMMARY:
Now that was surely a detailed survey! We enlisted all the 10 points which confirms, as you can judge as well by all this data, that SocialBook is definitely the most striking, helpful and comprehensive online influencer marketing tool out there. With the capabilities of providing accurate results, thorough information about an influencer’s social media accounts, detailed analysis on their engagement activities and even providing data of their followers! SocialBook certainly marks a place in the hearts of brands and organizations. Not only this, the easy contact feature that it provides, SocialBook has undoubtedly become a brand’s best friend. The feature which makes SocialBook stand out the most is the fact that both brands and influencers can take advantage of it for their growth and success. So if you want to search up an influencer, or want to learn new ways on how to grow as an influencer, SocialBook has definitely got your back!
