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David Phan is the founder and CEO of Phaners, a Toronto-based Digital Marketing Agency. Familiar as ‘The 6-figure marketing agency Guy’, David has already provided and instructed more than 1,500 business people on the most proficient methods to turbo-charge the earning potential with the help of David Phan Digital Marketing Program. Among the very few companies to generate a 95% customer retention rate, we asked David Phan about the COVID-19 crisis and how brands can position themselves when the economy backs up.
“To engage consumers on the couch in the time of crisis, brands wither make it or break it. Commonly, every entrepreneurial instinct will direct you to cut down costs. However, COVID-19 is a critical time for companies to invest in innovative strategies,” says David Phan.
What to know about David Phan
A business visionary, a digital marketing service provider and the founder of the fastest-growing digital marketing agency, Phaners, David Phan is outfitted with inordinate skills and expertise when it comes to enhancing a brand’s online presence. Tailored to specific business needs, David Phan assists his clients with a powerful suite of marketing tools, innovative digital marketing techniques and ROI strategies. This is one of the reasons why David Phan’s popularity has risen over the years. David Phan had emphasized on self-learning since the inception of his company, Phaners, and feels that Though Phan had to learn and teach himself the marketing strategies that boost his sales, he feels that has made him the natural marketer and salesperson he is.
Make it easy with a Competitor Deconstruct
Competitor analysis is the least someone could think of when their business is in crisis. However, the least significant way that contributes to the rise of Phaners in such less time is competitor deconstruct- Optimizing digital presence inn ways its competitor has never imagined of.
A competitor deconstructs, is a service that is a curtain-raiser for your competitor’s online activities, analyzing their digital marketing strategies through machine learning and AI monitoring tools. Always possessing the latest marketing tools on his fingertips, David Phan suggests that companies can adapt to a clear-cut marketing strategy not by solely getting inspires from their competitors but taking the unexplored paths to reach their consumer on the couch.
Assessing current marketing campaigns and modifying them
For a brand that’s currently managing its digital marketing, the content for the net few months is already in the pipeline. However, the same content may/may not be able to connect with the audience given the current situations. During the crisis, the first step an organization needs to accomplish is to audit the digital content by:
- Putting on hold the content that does not go with the crisis.
Major marketing campaigns and brand launches need to be halted. It is not necessary to altogether cancel them. As certain elements do not suit the times of crisis, the campaigns can be resumed once the outbreak subsides.
- Consider which campaigns to prioritize or pivot.
Phaners has mapped out several marketing campaigns of its clients to ensure that the message they portray should coincide with the uncertainty of the pandemic. David Phan suggests that moving some things up in the pipeline in the meanwhile or strategizing campaigns that help in creating awareness of the health crisis response plan.
Highlight how your brand can help
When you’re customers are doing nothing but have glued themselves to gadgets during quarantine, you, as a brand should do your best to engage them. Begin with telling stories on how can you enhance lives while being quarantined.
- Communicating your benefits.
Let your target audience know how you can help their business stay ahead of the pandemic and provide value to its customers.
- Creating helpful content.
It’s not necessary that your brand goes out to help people in need. If you can engage the ones on quarantine with immersive content, it will surely have an impact on your business.
Phaners’ new podcast, Behind the Success, is one of such inspiring initiatives. For startup founders and entrepreneurs in distress, Behind the Success pulls back the curtains of high performing businesses to reveal the blueprint of each success story and what lays beneath the public’s eyes, simply because there’s always more.
Entrepreneurship is all about challenging times and embracing the forced evolution aggressively. With the pandemic at its peaks, redesigning your roadmaps and mapping out the unnecessary can take your business to a successful leap. Opportunities abound as long as you learn to adapt and respond to a quickly changing environment.
