Search engine optimization is one of the most heard and used terms in digital marketing, but a lot of people are still not able to understand it. it is a complex word and the complexity is just because of its everchanging nature. That is why most people give in and hire some SEO experts, that is not a bad option, you must check on to some of the best SEO agencies such as Bangkok SEO for proper guidance.
In this article, we would discuss some tips and useful suggestions that would help some new SEO persons, who have just started their digital marketing.
What is SEO?
As the name implies, the search engine optimization is the practice of following those rituals that the search engine and its users have designed.
Search engine optimization includes basic terms that you would normally hear, are the “on-page SEO” and “off-page SEO”.
What is on-page SEO?
You might have got the meaning, these SEO techniques are for pages. It includes the management of content, meta description, URL, and headings.
The arrangement and selection of words decides the power of your website. You must find out the right keywords and titles.
Making your content as prominent, framed in the most suitable and searched words. These techniques fall under the category of on-page SEO. You can learn about it through various books, do not always rely on the internet otherwise, you will not get a clearer idea.
What is off-page SEO
Anything you do outside your website to rank it at the top is known as off-page SEO, the first and the foremost step is finding the links. You need to check which sites are offering the similar or related content then you can simply connect your URL with them in various ways, the simplest one is the commenting.
Do follow backlinks are another way, you add the links in various anchor words, and thus the URL would be prominent. The traffic would boost up.
Another option is the use of social media, you can hire some influencers who would endorse your website and services.
Things to know in SEO
How search engine works
You can target a search engine the most used search engine is Google, you must read about its trends and working to find out the exact pattern your site and management must follow.
The search engine works in the following manner
- a) crawl
- b) index
- c) rank
you must make sure that your content is ready to be crawled, indexed, and then ranked. The ranking is the last and most essential point, here the search engine is helpless, and it only follows the queries.
Without the exact keyword, for example, if you are planning to write about dogs, then you must not use some formal words that are not very related to dogs.
While keyword searching you also need to find out what people are looking for, what is their jargon, otherwise, you would not meet your defined goal anytime soon.
The onsite optimization
You might have visited some sites, that are not very welcoming and at the end, you feel really annoyed by the outlook and the availability of options.
On-site optimization includes the designing, frames, and architecture of your site, that must appeal to people.
The technical SEO
Here you would need to do some changes in the metaData, that can only be done if you know the languages, otherwise, you may hire someone who is good at managing technical SEO for your site.
Once you have created your stuff and placed it in the best possible way, the next thing is to endorse it in various ways. You can use any option that suits you for linking, the easiest one is the influencers and commenting.