Interview: Artist & Entrepreneur Neva Failin’

How are you? 

“I’m good just another day in the neighborhood for me. Of course glad to be here and honored to be featured on your platform.”

What is your occupation? 

“I’m an artist and entrepreneur. I own and operate an event platform in Atlanta called Spring Urban Fest. Our focus is community events hosted by celebrities and influencers. I also make ground breaking music and can’t wait for my fam to hear the latest and greatest of Neva Failin Cruz ALtitude.”

Who was one person that helped you get to where you are today? 

“I know you asked for one person but I’d like to reference two people. Started with my girlfriend Breana Monet, since the first day we met, she’s been there 100% to support all my goals and aspirations. No matter what the situation was she would just believe and support, we all need that system at some point in life to raise our game. I would say the next person is my business partner and best-friend Craig Davis also known as CEO Gamble of all social, he taught me the importance of hard work and determination with what he’s done through his entrepreneurial efforts up to this point.”

What is your next big move? 

“My next big move is to drop a platinum selling album and expand my event platform to the rest of the country. My goal has always been to spread my music and I’ve been blessed to be able to gain momentum in that process and give other artists a platform to do the same.”

How did you build your clients trust?

“I build my client trust by keeping all business deals transparent as possible. I think being trustworthy and honest in any field is hands down the most important aspect to gaining success and positive notoriety. My client love me and my organization because we have a great ability to execute and communicate all deals being made. I built trust in the fans of my music by being as raw as possible, sometime uncut but definitely giving them the real emotion they’ve come to expect from me.”

What separates you from you competitors?

“My attention to detail separates me from anyone looking to compete with me. I think the biggest difference from me and my “competitors” is that I don’t actually feel anyone as me being in direct completion with them. I think every brand contains an uniqueness about itself and that uniqueness gives you the ability to work along side anyone in your field. A collective will beat any individual effort 100% of the time.”

What is one milestone you’d like to hit before you retire? 

“A milestone I would love to attain before I retire is making sure my relatives and the people closest to me are financial stable for the rest of their lives. This is important to me because no one can obtain true success without a helping hand and some type of mentorship, we’ve all learned our game from someone, whether voluntary or involuntary.”

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Listen to Neva Failin’ here:




About Chris Anderson

Christian Anderson (also known as the artist Trust'N) is a force in the world of Marketing and PR. He is currently the youngest member of the Forbes Communications Council. After marketing his own hip/hop album "Lapse" to #12 in the world on the iTunes charts, he decided to offer his services to help artists and entrepreneurs as well. As an entrepreneur, Christian was exposed to the field of Public Relations through through acting as his own manager. He was able to produce impeccable results as a self made publicist, landing himself on top tier publications. Christian took that experience and started working as a freelance PR for other artists & entrepreneurs with the desire to provide them with the same successful results. After impressing the CEO of Bentley Records in NYC, he was offered the position of Executive Director of Public Relations, being the youngest ever to be given the opportunity. He worked beside Luca Dayz at Bentley Records for a year and then decided to pursue a new path on his own. Driven by his success, large connection base, and drive to win as an artist & entrepreneur he founded Lost Boy Entertainment Co. to provide artists, entrepreneurs, and businesses the same services he had to scratch and claw to find himself. Being the founder and original Lost Boy, Christian serves as the company’s President. He is an incredible artist, motivator, leader, businessman, and entrepreneur leading Lost Boy Entertainment into the future. At the young age of 22, he is currently making major contributions to help musicians, artists, businesses, and entrepreneurs flourish in the global economy.

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