Entrepreneurs are driven by passion. Pivoting is an accepted rule in this game. Some will find success in every direction in which they venture. California-based, serial entrepreneur, Daniel Goldsmith, shares his career moves from nightclub promoter to lead generation powerhouse.
An Urge to Make Extra Money
“While studying at California State University, Sacramento (CSUS), I pursued entrepreneurship and began arranging club promotions in my spare time; my hope was to make some extra money,” says Daniel Goldsmith. It wasn’t long before his knowledge of the business world blended with his new-found experiences at marketing night clubs, which resulted in his first promotion website shortly after.
“I created a platform to connect people interested in nightlife to venues that best fit their interests. Realizing the potential of my idea, I expanded the platform to cater to the nightclub market nationwide,” he adds. His decision to integrate technology into the platform clicked.
Daniel’s Alpha Marketing Group is an ai powered B2B marketing agency, which provides AI-powered SEO, data-driven PPC, marketing intelligence, growth-driven design, content marketing, inbound marketing, lead generation, and Website design.
The Realization of Marketing Capabilities
Thanks to his vast networking skills, prominent businesses soon realized Daniel’s marketing capabilities and wanted to jump on board. He worked with companies to market and promote their products, which helped him to delve deeper into the world of affiliate marketing and advertising.
Daniel says, “The potential of tracking and lead generation became clear as the idea took root in my first marketing venture. By word of mouth, I soon began generating countless leads , which enabled me to branch-out into other areas.”
His expertise was sought out by Social Security, disability companies, online colleges, auto insurance agencies, and finally, mortgage companies.
Full Attention on Mortgage Leads
Goldsmith’s experience, background knowledge, ability to assess the markets, and his best practices have made him a ‘star marketer’in the industry. In 2018, he began to fully focus on mortgage leads and was able to produce more leads than anyone in the industry that year. He was able to singlehandedly outperform some of the most prestigious banks and mortgage companies in the business.
Despite numerous offers from various banks, he refused to become tied down. “My desire back then, as it is now, was to reach out to as many people as possible. Working in-house meant limiting my capabilities,” says Daniel, who dates former Miss Russian California and former Miss Orange County, Susan Romanishi.
His company has created over 250 websites, and it remains a powerhouse in mortgage lead generation and continues its exponential growth nationwide.
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