When it comes to using content online, people will undoubtedly choose to watch a video rather than to read a sample of written text. By producing an incredible marketing video, potential customers will watch it and also share it on their social networks. In other words, your audience will act as exciting marketers for your business.
Benefits of Animation Video
Here are some of the benefits of animation video.
Attract and engage the audience
Animated video tends to last a long time, only because the chances of remembering something you saw in the video are much higher than remembering something you read as a text. That’s what engaging and attractive means convincing someone to do something that will benefit your brand.
Increase in conversion rates
The animation is not only about your customers, but it also inspires them to make purchases and help your business maximize its profits. Statistics show that including an animated video on your landing page can increase your conversion rate significantly. Whether you are selling books or clothes, any product can be marketed via animated video, no matter how your product is.
Save time and money
Animated videos are quite cheaper than other types of videos in terms of cost-effectiveness.
Unlike traditional video, animation does not progress very quickly. In traditional video, the fashions that appeared two years ago now seem ridiculous. Instead, choosing the animation will save you money because it will stay fresh longer and require less refreshing. Animated video can express in a few minutes what reading or listening can take hours. By going for an animated video, you will save precious time.
Boost the SEO
Animated videos have the potential to improve the SEO of your website further. Animated videos improve the search engine status of your website, mainly because most of the major search engines prefer pages that include videos. In addition, video pages will likely receive backlinks. Even SEMrush Page Optimizer forces the users to add videos to stand out from the crowd. Therefore, it can be said that an animated video can help improve the search engines of your website.
Due to the short production time and affordability of animated videos, you can produce video content faster and more frequently than live work. You can also create a series of videos that link together to direct viewers and guide them through your sales journey to make a purchase. With strong targeting capabilities for social media, you can make sure that you only target the next video in your series to people who have watched the previous.
If you are searching for the best video agency for animation creation in Brighton that help convert your viewers into real prospects, customers and ultimately brand advocates, then we’re here you. We are an independent video production company that specializes in sparking kinship between brands and their audience. Our videos enlighten, empower, and entertain, because in our experience this is what gets results.