The rapid outbreak of COVID-19 infection has made many traditional marketing channels useless, forcing businesses from many industries to leverage digital marketing strategies in their fight for survival.
While some product or service owners are already skilled in online advertising, other businesses barely know what digital marketing is and how to promote their services online. In this article, we explain to you why it is so important to launch a digital marketing campaign for promoting your business in these times of crisis and which promotional channels are the most effective nowadays.
- Start Promoting Your Product Before Launch
Every year, 30,000 new products are launched to the market, and 95 percent of them fail, according to Harvard Business School professor Clayton Christensen. You need to make sure that your product or service will take its place on the market among already existing competitors.
In order to make sure your business will be successful, you need to start planning and executing digital marketing activities before the product launch. It is recommended to conduct focus group testing to acquire feedback about your product. This will help you find weak sides beforehand and adjust your product roadmap accordingly. The goal of pre-launch marketing is also to tell your target audience that you have an idea for an app and make them excited about it.
2. Plan Your SEO and Content Marketing Campaign
Almost every business has a website nowadays, but does your website rank highly in Google search? We all know how important it is to rank on the 1st page in Google search, however, you need to make some effort in order to achieve first positions by relevant keywords.
First, you will have to make sure your website doesn’t have any technical errors because this influences negatively on your website rankings. Secondly, it is recommended to find all keywords you would like to rank for and create engaging content using these keywords. That is why, SEO is most effective when combined with content marketing, whose purpose is not only to attract your target audience but also to get higher rankings in search engines. Here is the full SEO checklist for new websites that is also applicable for existing businesses.
3. Launch Webinars Or Hold Podcasts
Live and virtual events are currently the only possible way for many businesses to engage their potential customers as face-to-face meetings are not possible because of the COVID-19 infection outbreak. Therefore, it is highly recommended to start thinking digitally about how and where you can meet your audience online and how you can engage it with informative and useful content.
Podcasts are another effective digital marketing channel that can be used to communicate with your customers who are stuck at home and don’t have much to do. If you have an interesting story to tell, you can appear as a guest on a podcast related to your business niche. Or you can simply advertise on any popular podcast whose audience will likely be receptive to your message.