Vents MagaZine Music and Entertainment Magazine
Related Articles
The coronavirus outbreak may have cancelled events the world over and forced people to self-isolate at home, but that’s no reason for you to stop marketing yourself as a musician. Having two weeks with nothing to do but use your laptop could, if anything, do wonders for your music career – as long as you use your time effectively.
After all, thanks to all the technological advances that have come about over the years, the world has become more digital than ever before. Therefore, if you’re not already making the most of being online and utilising the various apps and websites at your disposal, then you’re only making life more difficult for yourself.
So, what can you do to get back on track? And what are some of the most effective ways of promoting your music online? Don’t worry – we’ve got you covered.
In this article, we not only discuss how to promote your music while you’re stuck in quarantine but once you’re free to explore the outside world as well.
- Prepare Yourself For Post-Quarantine.
Since you can’t exactly go out and gig at the moment, that’s no reason to lose hope. In fact, now is the ideal time to get better organised and prepare yourself for a post-quarantine world.
When everyone eventually returns back to civilisation, you – along with everyone else – are going to be itching to get out and go gigging again. Therefore, make the most of the time you have now and use it to your advantage.
Reach out to potential venues, get your flyers designed and ready, practice all your songs and write new ones. Then, when the time comes to restart your music career, you will be more than ready.
- Build A Website.
If you haven’t got one already, you’re going to need a website. After all, every wannabe musician, band, artist and singer-songwriter simply has to have a platform where fans and interested parties can reach out and keep up-to-date on your latest news and announcements.
Using a DIY website builder, like Squarespace, Shopify or Wix, you can quickly and easily create a website tailored to your exact style. Whichever way you choose to design your website, make sure to include various links to your music, bios, images and tour dates, as well as a mailing list with a sign-up form.
Email marketing offers direct access to people who are interested in and actively want to engage with your music. If a fan provides you with their email address, it means they want to hear from you, so make an effort to keep them updated. Especially while everyone is in self-isolation, now is the perfect time to keep your fans entertained with new content.
- Develop Social Media.
While on the subject of keeping your fans engaged, developing a social media presence is absolutely imperative – and no, I’m not just talking about Facebook, Instagram and YouTube.
Being active on all social media platforms, including lesser-known ones like TikTok or Snapchat, is important when trying to reach out to new fans. While there is no right or wrong way to promote content through these channels, the most important thing to do is actually do it. Fans will lose interest if you only ever post once in a blue moon, or publish boring, irrelevant content.
Most of the world will be using social media while they’re stuck at home self-isolating as well, so make sure you and your music are on there as well.
- Create Music Videos.
Rather than moping around feeling bored for weeks on end in quarantine, why not make the most of your free time? If you have a phone or camera, set up a corner of your home, flat or apartment and film yourself recording one or two of your own songs.
Alternatively, utilise social media platforms like Instagram, Facebook or YouTube, to set up a live stream from your living room. Not only will this keep your fans engaged with you and your music, but it could also help potentially widen your fanbase.
Final thoughts…
The coronavirus outbreak hasn’t been kind to anybody, forcing people to self-isolate and stay indoors against their will. However, that doesn’t mean you can’t utilise the time you’ve been given effectively.
By being organised and setting yourself up on the right apps, websites and channels, you could actually make your time in quarantine one of the most effective periods of your career. Don’t let boredom and self-isolation get you down – use your time wisely and don’t let it go to waste.
