Australian pop artist, Strath released his new single and video “Special,” a track brimming with wonder and sincerity. Wistful melodies and sparkling synthesizers give “Special” an unmistakable aura of retro bliss as the production seeps with intense nostalgia. The single is now available on digital music platforms worldwide.
“This song is about the simple importance of making someone feel special,” explains Strath. “We need to feel appreciated so fundamentally to the point that it can border on being transactional. I don’t think that makes it any less sincere or beautiful.” Among the noise and complexity of everyday life, Strath offers a clear and universally relatable message: the simplicity and peace of someone making you feel truly valued and cared for. A refreshing and optimistic listen, “Special” brings audiences back to simpler times, something Strath consistently achieves in his music. “Our desire to be appreciated is like a meter that needs continual topping up. Just like those bars of emotion in The Sims – the fuller they are, the happier the Sims become. I thought it would be fitting to have that video game be the setting for ‘Special’s music video. Anyone has the capacity to make someone feel special. And when you’re feeling special, it’s even easier to pass it on. No one is immune to the spreading of appreciation — not even Kanye West, as seen in the video.”
“Special” is filled with moments of carefree clarity, as if Strath is floating through the stratosphere and has finally been provided with the bird’s eye view he needed to serenade those on the surface with his ideas. Here, he invites us to come drift through the clouds with him. With seven singles already under his belt, Strath shows no signs of stopping. Watch the video on his YouTube channel. Download or stream “Special” on digital music platforms worldwide and follow him on [Instagram.com/StrathOfficial]Instagram.com/StrathOfficial.