Kris Kelly is pleased to share the song and video for his newest single “More”, which premiered last Friday on HuffPost. Director Kris Moyes is well known for his innovative music videos for artists such as Sia, Beck, Grizzly Bear, The Presets, and others.
The video, like the song, is hypnotic, mesmerizing, and slightly disturbing. As Kris Kelly puts it:
“‘More’ is a song about the journey for fulfillment and happiness and looking in all the wrong places expecting to find it. We look to pills, sex, drugs, TV, even ‘love’ from our partner, to feel good but none of it ever does in the long term, and it all often makes us feel even more empty in the end. There doesn’t seem to be an end to the search for more and more and more to fill that endless void inside. In “More”, the narrator has given up on the uncomfortable inward journey of learning to love himself, and instead seeks out any escape. Because why bother when the modern world offers so many ways to numb him from moment to moment, day to day?
When director Kris Moyes and I first began discussing the ‘More’ video, he immediately was drawn to a narrative loosely based on the 7 Deadly Sins which was interesting to me as well. He sent me a lot of dark images that really felt right for the song, just to nail down the vibe. In the end, each of the characters in the video ended up representing a different ‘sin’. It was really fascinating to witness the way Kris works, because he’s insanely creative and given a few raw materials, he’ll come up with an amazing, unexpected idea on the spot. So we had a rough idea of a concept and characters, but so much of the magic and images came spontaneously during the shoot, when he’d just have a wild idea for an action or visual shot.”
“More” appears on Kris’s latest release “Runaways”. Stream the full album here:
Kris will be bringing “Runaways” to audiences live, with performances planned in Austin (SXSW postponed show), Los Angeles, and NYC in Fall 2020.
WATCH “MORE” HERE