Garnering instant validation from Gen-Z internet, “BTEC Lily Allen” immediately went viral across Tik Tok to rack up over 360K views and 90K likes, thanks to the track’s universally relatable message of shining in the face of adversity, not giving in to hateful criticisms and learning to be your own biggest fan: “Don’t you call me a BTEC Lily Allen / Say that I’ve got no goddamn talent… I quite like Lily Allen / And I don’t believe in god given talent,” she tells across a pure acoustic backing.
Of “BTEC Lily Allen”, Josie explains: “After I was called a ‘BTEC Lily Allen’ by a girl last year, I collated the negative feedback and moulded the words into a song. This year I downloaded TikTok and posted a 1 minute clip of the song to my incredible following of 15 people (granted that around 7 were close friends) and left my phone on the side. I came back to my phone a couple of hours later and already had over 10,000 views! Over the next few days, I posted the other 2 minutes of the song and gained over 300,000 views across all the videos and over 10,000 followers! I stuck true to each of the comments and tried to included them in the exact form they were delivered to me initially. It’s gratifying knowing that the comments that tried to bring me down have done the opposite.”
Josie’s instantaneous Tik Tok fame has already sparked hundreds of cover versions, proof that she’s a future emotional hero in the making for the younger generation with her witty, humourous storytelling capturing experiences and turning them into fun, light-hearted forms of escapism.
Inspired by the vulnerability of Carole King, Nina Simone and Sara Bareilles, everyday relatability of Madness and the cross-generational sounds of fellow newcomer Lily Moore, Josie Proto is an exciting new name to pop up in the Britpop scene – expect much more music to come.