Ahead of the release of his highly anticipated EP ‘Overture’ on March 25th, rising British R&B artist James Vickery releases the candid official video for his single ‘Pressure’ (with SG Lewis). Directed by Cameron Turnbull and produced by Lizzie Roderick of MDRNLOVE, it’s a playful video that show’s Vickery at his optimum.
Speaking about the video, director Cameron Turnbull says, “The track had already been out and doing well for a while so it was important for me to try and match the energy and impact that the audience were expecting. It was a great video to create; we smashed through loads of set-ups in the studio over one day, but I think the high energy from that is ultimately reflected in the cut. As with most of my videos we tend to be quite ambitious with what we’ve got, with a lot of DIY solutions involved, they’ve miraculously worked so far and I think attacking them ambitiously is a lot more fun”.
Earlier this month Londonder Vickery released a brand new single ‘Spanish Rose’, produced by Maths Time Joy & Louis Mattrs. It will feature on James’ brand new EP, ‘Overture’which is set for release on March 25th through TH3RD BRAIN and features appearances from SG Lewis, Kenny Beats, Pomo and more. Pre-save the EP here – https://presave.io/t/overtureep
Giving some insight into the new single James says, “Spanish Rose is a song about complete infatuation. I was completely and utterly obsessed with every individual essence of this person at one point, this song is a testament to everything about them and all that I was feeling at the time of writing this.”
Last week JV released the ‘LIVE From London’ version of ‘Spanish Rose’, shot at the stunning Rivoli Ballroom in London. The ‘LIVE From London’ series see JV perform his songs with a full band in unique locations across his hometown, expect more content around his videos and his creation process.
Currently working on his debut album, James Vickery is going to hit the ground running with timeless, soulful R&B tunes that will ‘make you feel something’. JV’s distinctive voice and look, combined with his incredible vision for how his voice fits into a song allows for a completely unique take on R&B despite being born deaf in his left ear, and landed him as one of Complex’s British R&B/Soul Artists to watch out for in 2020.