J Balvin releases new album Colores + shares new video

Today, J Balvin releases his highly-anticipated fourth album Colores and shares a new video. The follow-up to his 2018 full-length Vibras, the new album finds the Reggaeton powerhouse going back to his roots, opting for only two features (Mr. Eazi and frequent producer Sky Rompiendo) to showcase the infectious sounds and flows that have made him a household name. The album includes Colin Tilley-directed visuals for “Rojo,” “Morado,” his #1 hit single “Blanco” and “Amarillo” — releasing today.

Colores was creative-directed by Takashi Murakami who created ten brand new flower characters one for each song and color on the album. While he has been long heralded as a commercial force, the album underscores the ways in which Balvin is permeating all facets of culture — from music to art and style — without compromising his unique identity.

To that end, Colores also coincides with the release of his second collaborative collection with GUESS. Inspired by the album and his hometown of Medellín, the Colores collection is created for Spring 2020 and includes styles for men, women, and children and follows last year’s Vibras collaboration. The collection is coming soon.

About RJ Frometa

Head Honcho, Editor in Chief and writer here on VENTS. I don't like walking on the beach, but I love playing the guitar and geeking out about music. I am also a movie maniac and 6 hours sleeper.

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