The travel industry in India is growing exponentially with no indication of slowing down. With a significant shift in trend, the country has also experienced copious growth in hiking and trekking in recent years.
In 2018, the travel and tourism industry contributed more than US$ 247 billion to India’s GDP.
Over the last 3 years, high altitude regions’ popularity increased by 42% among adventure tourists.
Owing to the rising competition, the importance of providing value-added services has increased manifold for these businesses. There are various ways to boost a travel and trekking company, with a business loan for financial support today.
Some strategic approaches to growing a travel & trekking business
Offer unique and exclusive packages
A standard travel package is what every agency provides. Amaze your customers with a unique package containing additional products or services. You need to conduct a market survey and understand customer demand to create your special package.
The demand for local experiences and activities among travellers in India has increased by 178%.
For example – Offer complimentary sunset dinner for travellers on a beach vacation. Or, you can provide additional kits for hiking or trekking. Again, combine several products together and offer this customised package at a better price. These benefits can significantly increase your revenue.
Invest in advertising and marketing
Advertising and marketing have an impeccable impact on any business, including travel and trekking.
Conduct surveys to understand target audience
Create 30-second commercials
Invest in social media marketing
Plan for a monthly email newsletter
Start referral programs
Participate in local trade shows
Set up booths in prominent locations like airports,
Opt for conventional advertising, and do more.
There are various such marketing techniques you can implement according to your business niche and goals. However, adequate funding is essential to invest here. You can, therefore, seek a high-value business loan which can address these requirements sufficiently.
Hire a great sales team
One of the primary focuses of a travel company is to increase sales. So, hire a proficient sales team who will also build a sustainable brand reputation. There are various techniques to build a business brand. You can also motivate your existing team with attractive incentives.
Expend in a mobile-optimised website
In this era of digitalisation, web presence is the key to surpass competitors. Invest in a quality website which is visually impressive, responsive, and user-friendly. Also, plan to enable online booking services for your customer’s convenience.
Online channels influenced over 86% of customers having internet access.
Most trusted agencies operate blogs to share various travel tips and other information. You can engage travellers to post their reviews of trekking or other experiences. This not only enhances the trust factor among customers but also helps improve your services. Here, business loans can help implement a big project successfully.
Invest in advanced technology
Increase your business productivity by automating the operations, marketing, sales and other activities with tour operator software. Integrating upgraded technology in your venture comes with various benefits, such as:
Efficiently manages 10 times more reservations with same employees
Generates more revenue
Centralised and automated service ordering
Makes precise calculations whenever needed
Helps in smart planning and right decisions
Creates insightful reports on business performance