Choosing a designer is the most challenging task when looking to launch a new website. This is because there are so many companies out there providing a variety of packages and services.
Websites are the online face of a business, so choosing a designer is not a task that you can take lightly, keeping in mind that your site will be a deciding factor behind whether people will want to contact your business or not, and it will be the primary way to get potential leads contacting you.
This is why it is important to choose a web design company such as Web Design Oxford that will help you achieve your goals, targets and aims online. The question is how exactly will you choose a web design agency? Here are some tips that you have to know before you are going to select a design agency.
THEY LISTEN TO YOUR IDEAS
As a business owner, you will be an expert in your industry and know what service or product you are providing to your customers. You will have some idea of what you need to do, how you need to present it to the world, and what the requirements are of your potential customers. Keep in mind, no one knows your plan of action and your business better than you do. If a web design company does not listen to your ideas and just gives their own suggestions, then do not work with them. Creating a website is a two way effort and it takes both sides to come up with something that looks amazing.
THEY HAVE THEIR OWN IDEAS
While it is essential that the designer listens to all of your ideas, you do not want someone who simply carries out everything you say. As the web designer should know their craft just as good as you know yours, he should make suggestions as to how he can further improve your recommendations or whether there is a better way of doing something. You simply do not want someone who says “yes” to everything. Good designers must have some exciting ideas and plans and relay this to you.
THEY HAVE MARKETING EXPERIENCE
A lot of the highly regarded web design agencies have good marketing experience or team members that do. When a design company does not have any experience, it is a bit like having a Ferrari without the engine connected. A website can look good, however, if it does not enhance your business and generate more leads then it is of no benefit to you.
THE CMS USED
The content management system used is a vital part of a website project. This is because you need to be able to have full access to your own website no matter what and know how to use it. A simple to use CMS for yourself will mean that you won’t have to continuously spend money on a developer editing your website and you can do the tasks yourself. Bespoke CMS’s are something to watch out for as it means you are limited as to what you can do with your website. You don’t want to have any limitations.