Are you new in the cannabis industry and have been wondering about the best method to become successful. The growing demand was amplified by the 2018 Farm Bill that opened the doors to free trade of cannabis products. But because the legislation is still new, the industry is facing serious challenges owing to the fact that some players are primarily focused on optimizing profits and not quality.
In one of the studies, researchers established that some suppliers provide false information to trick clients into buying their products. For example, some cannabis products have cannabinoids levels that are lower than what is advertised. To succeed as a cannabis product seller, here are the four must-have things.
This is perhaps the most crucial component when starting a cannabis business. A reliable supplier should be highly committed to quality and go to any lengths to ensure that only high-quality hemp products are supplied to clients. So, how do you know if a cannabis product seller is reliable?
- Check the supplier’s website to see his mission and vision
- Look at what past clients have to say about the supplier
- Test the products he supplies using an independent lab to determine if they are of high quality
A Good Third-Party Laboratory Testing Services Provider
This is perhaps the biggest premise that you need to catapult your business to success. As we highlighted at the start of this post, you cannot simply trust the information written on the cannabis product packaging or ad. For example, if you order CBD Oil to stock in your store, it is important to move a step further and test whether they have the compounds as advertised. This is where third-party laboratory testing come in.
3rd party laboratories are independent organizations that do not have an affiliation to any party in the cannabis production and supply chain. They help to test cannabis products to confirm the cannabinoids profile so that you can only stock the best products. But they do not stop there. The labs can also test your sample to establish if the product has the following harmful products:
- Heavy metals.
- Organic solvents.
Simply put, working with a good third party lab is the best way to know if your products are of high quality.
Reliable Customer Support
If you want to be successful in the cannabis niche, you need to have the best customer support. This is crucial to help disseminate the right information to your clients. For example, most people keep asking one question: ‘will cannabis products make one get high?’ You need to provide the right information and demonstrate various products that have no or very low THC levels. With a good customer support system, you are sure of building raving fans.
A Good Marketing System
In addition to installing a good customer support system, it is also crucial to run a robust marketing campaign for your cannabis business. Your marketing system should target the right people to increase sales. For example, you can ask clients to turn to CBD for chronic pain, help with menstrual cramp pains, or arthritis. Cannabis products can also be marketed to address problems such as migraines, insomnia, and anxiety.
To succeed in the cannabis industry, you need to start by stocking the right products and ensuring they are tested by a third-party laboratory. Then, run a robust marketing campaign to reach the right audience.