Small businesses cannot afford to spend thousands on brand marketing. With limited resources, they need to implement their marketing strategies tactfully to improve the recognition of their brand. Does your company fall into this category? If yes, Graham Kramer, one of the leading brand strategists, has some advice for you.
With more than 2.4 billion active users, you have a pool of audiences with whom you can share your brand. Graham believes that Facebook can open doors to small businesses like no other social media website. More than 2 million small-scale businesses advertise their brand on Facebook. Graham understands that small-scale businesses don’t have enough money to market their brand. Therefore, he recommends you use Facebook advertising as your primary brand marketing platform.
Google receives over 40,000 search queries every second. No other search engine can match even half of Google’s popularity. You can make the most of this by using Google AdWords, one of the best online marketing channels. This is not inexpensive like Facebook advertising but Google doesn’t charge a fortune from you either. Moreover, when you opt for a paid service from Google, it is their responsibility to satisfy your demands. Almost everyone who uses Google AdWords has high regards for it because of its quality score.
Organic social media
Graham Kramer always recommends social media because of the massive number of active users. Over the years, Graham has helped many companies start their social media pages so that their target audience can not only find them online but also report their grievances if any. Graham also suggests that it’s not enough to create your business page on different social media websites. You also need to post regularly to keep your audience updated about your brand. The continuous hammering of your brand’s presence will leave a long-lasting impression in the minds of your target audience.