Well hey! Thanks for much for the interview. I’ve been great – just gearing up for the ‘Cherry Blossom’ release and also working some future music, as well (and also playing with my 9-year-old cat, Kip).
Can you talk to us more about your latest single “Cherry Blossom”?
Cherry Blossom is the first song of mine that is produced by someone other than my boyfriend, which is super exciting for me, because it feels new and different. I loved getting to know Keaton [the producer] and connecting with him not only on music, but also the feeling of being grateful for a new start, which is what this record is about. I love how soft but confident this record sounds, and I think my favorite part is the pre-hook. The piano break seems like such a beautiful and perfect change in the song, which I think also matches really well with the pre-hook lyrics.
Did any event in particular inspire you to write this song?
The concept of ‘Cherry Blossom’ was inspired by my recent move from the Midwest to LA in September 2019. I finished graduate school in June of 2019, and this move is really the first time that I get to have the privilege of focusing on music as a full-time thing, instead of only being able to do it during school breaks. I knew I wanted to write something about a fresh start, but the phrase “cherry blossom” was actually my boyfriend’s idea; he had been looking up different ways to say that something felt like a fresh start and new beginning, and started reading about the cherry blossom season in Japan, which is looked at symbolically as the beginning of a new chapter.
Any plans to release a video for the single?
I feel like it’s hard to capture someone’s attention for even a few minutes now days, since we have so much incredibly good music and visual content coming out every hour of every day. Because of that, I decided to not to a full-length music video for ‘Cherry Blossom.’ But, we do have a couple really amazing 20 second promotional videos that I’ll be sharing for the record once it’s released! I’m really excited about those.
How was the recording and writing process?
New, but comfortable! I’m pretty new to co-writing, but writing with Keaton and Dex felt really collaborative, open, and fun. I think we could all find some way to resonate with have a fresh start at some point in our lives, so we were all able to give our input and bounce ideas off of each other. Keaton was so amazing with vocal production and giving me the validation and encouragement I needed during the recording process to feel like I was giving life to the record.
What role does LA play in your music?
Ugh, the sunshine in this state has seriously upgraded my daily mood, which inevitably affects who I am and what my music is (in the best way possible). I love finally being able to live in a city where doing live shows and meeting other artists is so accessible. My main goal in moving to LA was to build a community of artists and musicians who I felt like were similar to me, and I feel like I’m already starting to do that.
How has Dua Lipa and Prince influenced your writing?
I think they both exude a level of confidence that inspires me to really believe in what I am saying and writing. Sometimes I feel a little down on myself for not being able to play any instrument fluently and for only being a singer/writer, but Dua Lipa owning her artistry and voice has inspired me to do the same for myself. And Prince writes about love in a way that is always tender and vulnerable without being exploitive of others – which is just a huge example of what I want to be able to write like as I continue growing as an artist. Also, he’s just, like… amazing. His vocal performances? Wow. Out of this mortal world.
Does the new single mean we can expect a new material – how’s that coming along?
Yes! You can expect more singles from me all 2020, but I’m not going to be putting out an EP or full-length project until I feel like I’m ready to really hone in on a sound and image. Right now I’m just loving being able to mess around with genres and make whatever kind of music I want to.
Any tentative release date or title in mind?
Not entirely, but I would love to be releasing a new song every 4-6 weeks. 🙂
Any plans to hit the road?
I would in a heartbeat! I’m still getting acquainted with venues in LA, but I do have a show at The Viper Room on March 27th, a set at The Hotel Café on March 31st, and a couple more shows lined up for April. I’m so excited! I love performing live.
What else is happening next in Shreya Preeti’s world?
Honestly, I’m a homebody now. If I’m not at work (I’m a bartender at Café Gratitude and am also social worker part-time), then I’m at home doing something music related, whether that’s for myself or other artists. I would love to use my thoughts to manifest a future where I am writing with/for other artists and meeting more musicians out here!