Off the heels of her highly-praised performances at the GRAMMY Awards and Super Bowl LIV, multi-platinum singer/songwriter Demi Lovato is proving that she is back stronger than ever with the release of an up-tempo, self-reflective new single “I Love Me” (Island Records). The single is now available to stream and purchase at all major retailers: https://demilovato.lnk.to/ILoveMe.
Written by Lovato, Sean Douglas, Keith Sorrells, Alex Niceforo, Jennifer Devilveo, Rose Nicholson, and Warren Felder, “I Love Me” sends a message of self-love and being confident in your skin, regardless of the past and present. After the chorus ponders, “I wonder when I love me is enough,” the lyrics come to the matter-of-fact realization, “But I’m a ten out of ten, even when I forget.”
The official video, directed by Hannah Lux Davis (Ariana Grande, Drake, Nicki Minaj), brings the lyrics’ uplifting message to life and opens with a battle between alter-egos that stem from the past. Demi fiercely overcomes them and reemerges with a renewed perspective, leaving the past behind her and the colorful world at her fingertips. The video premiered on MTV Live, mtvU, and the Viacom Times Square billboards, and can now be viewed here: http://www.youtube.com/watch?v=vImvzQCb0o8