The highly anticipated Rap Snacks ICON line featuring the Notorious B.I.G. is available now in local convenience stores across the nation. The very popular, official “Snack of Hip Hop,” honors Biggie with two chip flavors specially created with the icon in mind, the Notorious B.I.G. Cookout BBQ Sauce, and the Notorious B.I.G. Honey Jalapeno potato chip—an ode to the hip hop legend.
The Biggie Rap Snack ICON chips are created in partnership with the Christopher Wallace Memorial Foundation and the Rap Snacks ‘Boss Up’ Foundation with both foundations providing support to organizations from proceeds of the chips.
Voletta Wallace, Biggie’s mother shares, “I’m happy to announce our partnership with Rap Snacks and the Rap Snacks ‘Boss Up’ Foundation to create delicious flavored potato chips packaged with my son’s, Notorious BIG moniker and image. Our primary focus in doing this deal was to assure a portion of proceeds of sales are paid to The Christopher Wallace Memorial Foundation to further our efforts of providing computers, books and other educational tools to inner city youth as well as assistance to the elderly in the Urban communities.”
“It is essential to Rap Snacks and the Rap Snacks ‘Boss Up’ Foundation that as a brand, we connect with and support the icons that have made the greatest impact on culture. This partnership is not only an opportunity to pay tribute to those change makers, but through these collaborations we are able to give back to our own in a meaningful way. We value the roles our icons have played and are grateful for their service to urban communities,” says Rap Snacks founder, James Lindsay.
The Rap Snacks ICON line will expand to include additional potato chip flavors, corn products, and noodles, the newest product for the brand.