They’ve been compared to tornadoes, firecrackers, and lightning storms, and described as genuine, unapologetic, and down-to-earth. And today Alex Luciano and Noah Bowman of gutsy rock duo Diet Cig are excited to announce the forthcoming release their sophomore full-length, Do You Wonder About Me? on May 1 via Frenchkiss Records. They are also happy to share the newest single off the LP, lead track “Thriving,” and note, “Thriving” is a cathartic, campy release of feelings. Its about the duality of absolutely THRIVING without someone but also desperately wanting them to notice you doing so. Inspired by the melodrama of reality TV and musical theater, we wanted the song to bounce back and forth between a lavish personal anthem and the anguish of feeling forever beholden to others opinions.”
Do You Wonder About Me? Is the follow-up to 2017’s Swear I’m Good At This. The new record marks a more intentional, self-assured Diet Cig; not only in Luciano’s radically intimate, acerbic lyrics, but in the duo’s sound as well. Luciano and Bowman moved to Richmond, VA in the summer of 2017 as a place to “hide out and make music,” and it was there that they wrote Do You Wonder About Me?, Diet Cig’s ode to growing up.
“We spent a lot of time after the first record growing as people, being humans outside of tour for a little bit, and trying to shed the imposter syndrome.” Luciano says. Spending the time to make the kind of music they really wanted to make and making sure they felt good about it was crucial to the success of tracks like “Night Terrors.” It’s a slower-paced song than Diet Cig’s usual, but just as biting; a song about reckoning with all the past versions of yourself. As Luciano puts it, “Am I still these people, or have I shapeshifted?” It’s essentially the thesis of Do You Wonder About Me?, considering and accepting the embarrassing aspects of your identity, and how they’re just as much a part of you as the good stuff.
“When we made our first record we almost felt like we had something to prove,” Luciano says. Much of it was written on tour—the kinks in the songs worked out by playing them live. But the writing and recording of Do You Wonder About Me? was imbued with more freedom. Diet Cig had the sense that they could make whatever they wanted. Luciano and Bowman, instead of practicing live to an audience, worked on their songs over the course of a year in their practice space, and ended up finishing tracks with their longtime producer Chris Daly at Headroom Studios in Philadelphia, PA, and back in New Paltz, NY at Salvation Recording. Instead of making sure they’d fit their live show, Diet Cig tinkered with songs until they felt right to them. As a result, Do You Wonder has a freshness, a gleaming new direction. Fewer boundaries. More truth, more honesty.