These days, social proof has become a rather important aspect of every site. Just think about it, when was the last time you bought something online or subscribed to a site without first reading the user reviews? Never is probably the correct answer. Or maybe when you were young and reckless. However, people today are cautious and they want to see some sort of social proof before they buy something. But before we explain how providing your customers with this insight can increase your conversion rate, let us define what social proof is.
Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior. Therefore, let’s see how you can utilize this phenomenon to increase your conversion rates and improve your business.
Display Customer Testimonials
Social proof is all about getting the best cues and making the right decisions in order to increase conversions and build credibility. Using a social proof tool by Cue can help you achieve this. When it comes to different ways to build trust and convert your visitors into paying customers, displaying customer testimonials on your site is definitely one of the best ones. Customer reviews and testimonials can be showed in various formats.
They just have to highlight the value of your product by showing the comments of your satisfied customers. Of course, you have to find a format that best suits your website and stick to it. Showing your visitors you have nothing to hide is the best way to earn their trust.
Publish Case Studies
Other than testimonials, case studies should be one of your go-to options when it comes to providing social proof to your customers. However, you have to be very careful when creating case studies. You don’t want to come across as someone who fakes their data. Therefore, make sure to include actual data in your case studies. If your product or service has helped companies to improve their business, you simply must show their results before they purchased your product, and the results they had after using your product.
Also, make sure to include a problem statement, how your product solved the specific problem, and, of course, the final results. It would be good for you to have different case studies showing how your service or your product has helped various businesses with their specific situations.
Displaying how many people are currently viewing the page or how many customers are currently purchasing is a smart strategy for two reasons. It is a great form of social proof and it adds the fear of missing out. Therefore, if one of your customers is not sure whether to buy your product or service from you, these real-time stats might convince them to do so. You can show the number of purchases, registrations, or signups.
This information makes visitors feel comfortable on your site. They are able to see your products being purchased and this encourages them to buy some of your products themselves. So, if you want to increase your conversion rates, you should definitely consider using real-time stats on your site.
Try Celebrity Endorsements
Working with celebrities and industry experts is a great way to establish authority on the market. As you probably know, celebrity approval may come in two forms – paid endorsements or natural endorsements.
Paid endorsements represent formal contracts where you pay a certain public figure to represent your brand. This is what big corporations usually do. Natural celebrity endorsement, on the other hand, is when a celebrity publicly approves of your service or product of their own. Essentially, they represent it simply because they love using it. Let’s be honest, these days being represented by a celebrity is one of the best social proofs you can have. So, it doesn’t matter what line of work you are in, you should definitely consider this strategy.
Display Your Social Media Popularity
These days, the only thing more powerful and influential than celebrities are social media pages. Just as some people judge a book by its covers, today, a lot of customers tend to judge a business by its popularity on social media. Logically, this is why showing your social media stats is one of the best ways to prove your authority to your target audience. Therefore, make sure to have a share button on every page for every social media site.
Or, at the very least for Facebook, Twitter, Instagram, and Pinterest. Also, have a sidebar on which visitors can see how many times your text or a product has been shared on social media sites we mentioned. This way, the visitors will see that the customers are buying your product and they will be comfortable with doing the same thing.