Thoughtful efforts such as blogs are cost-effective means for businesses to serve their customers and consumers with complementary insights. Blogging benefits for businesses further include the ability to establish the company and its team as industry leaders. While integrated calls to action and promotional offers measure financial growth from blogging, blogs also explode organic conversions and brand awareness beyond direct sales.
1. Reward Current Customers
Businesses can only prosper from offering incentives and gifts to their loyal customers and clients. Blogs allow businesses to give knowledge and information to their clients, for free. Blogs also perform a customer service function when they deepen understanding of uses, sources and more for products.
Current trends mark people’s returns to more private interest sharing via email, not always via feeds. Businesses should enable email-sharing tools along with social media share icons.
2. Prospect the Market
Every new, recent blog post is fresh marketing and advertising online for businesses. People expect on-demand options and answers from online searches. An SEO-optimized blog with precise, natural keywords pushes businesses to rank high when people search for their signature products or services.
3. Promote Special Offers
Blogs help businesses reach customers and clients who have no current needs even when those people are not thinking about them. Enabling “Subscribe” and “Follow” features on company blogs gives immediate notification of new content to the audience. This helps businesses keep in touch with their loyalists, so their products or services stay at the top of consumers’ minds rather than buried under the competition.
4. Establish Thought Leadership
Thought leadership draws partners in marketing, advertising and word-of-mouth buzz even when thought leaders pay or do nothing for it. When a business becomes the go-to online resource for its target market, the phenomenal brand awareness alone boosts profits organically. The business and its leadership stay part of critical conversations.
5. Expand Through Content
Staying abreast of profit-boosting trends and consumer behavior is a passive byproduct of fresh content creation. Redundant content signals lack of expansion and innovation to audiences, and may be a sign of the same behind the screens. Blogs keep businesses seeking out new topics, conversations and messages they can also apply to their operations.
6. Procure Speaking Engagements
Coaching, speaking or training across industries remains a lucrative career move for business owners and entrepreneurs. If businesses run a generic company-authored blog, top leadership and management should create frequent byline posts to build their own personal brands. Their direct blogs can serve as snapshots for what their in-person audiences can expect.
Businesses should start a blog or reactivate a dormant one with goals to post at least three days a week but preferably much more. A social media manager or content creator will measure peak days and times for audience engagement, to adjust accordingly over time. A blend of personal messaging, offers and information will build engaged followers who share, buy and promote.